AW 2026/27

IDENTITY

MEN'S BLAZER/SUIT

IDENTITY

The Identity mega trend focuses on the consumers desire for finding the peace in the past life memories. Retro romance, men's vintage club and vintage camping is the growing desire of men's looking to find the escape from the current global chaotic condition.

Trend Elements: Elegant waistband, color woven herringbone pattern, low luxury small label, sports small label, color block space, plant narrative, elegant animal pattern, letter order, gradient design, luxury European style, heavy craftsmanship, leather embellishment, collarless jacket, leather jacket, fashionable Polo, mock-layered jacket, safari jacket, etc Trend style: Vintage Camping, Vintage Romance, Vintage Office, workwear, elegant outdoor, and trendy business

Stranger Things appeals to adults looking for a modern-day take on 80s movies.

Gen Z audiences prefer stories about platonic friendship to those about sex and romance

Young people aged aged 10-24 prefer less explicit content in television and movies, a recent study by University of California, Los Angeles (UCLA) has revealed. The "Teens and Screens" report from 2023, produced by the Center for Scholars and Storytellers at UCLA, found that 51.5% of adolescents prefer content involving friendships and platonic relationships over romantic or sexual themes.

The Rise of White Supremacy in the Trump Era

Double click to edit

The poll surveyed 1,630 active-duty Military Times subscribers last fall on their views about political leaders, global threats and domestic policy priorities. It offers a troubling snapshot of troops’ exposure to extremist views while serving despite efforts from military leaders to promote diversity and respect for all races.

As consumers are avoiding the erotic contents on screen, we are expecting Consumers to prefer highly vintage romantic dresses and suits.

Rise of Traditionalists

Cultural Protectionism

As consumers are feeling the mass immigration has impacted their own culture, its fueling the desire to get closer to their culture, and protect it against the foreign elements, specially after the U.K. based "Grooming Gang" incident.

Europe is expected to see a growing trend of traditional fashion, with a renewed interest in regional and cultural clothing styles, fueled by a desire for authenticity, sustainability, and a celebration of heritage, potentially manifesting in designers incorporating traditional elements into contemporary designs and consumers actively seeking out pieces with cultural significance

Purpose

Value

Product

As consumers globally are focused on the preserving their culture due the rise of the right wing politicians and immigration crisis there is a sense of the insecurity. Consumers would want to wear a traditional cloths with the mixture of the modern approach.

Traditionalist, conservative, family culture,

Traditional English men, country men inspired suits and blazers in vintage checks and plaid pattern will be preferred since there will be a gradual shift in consumer values and purposes.

PANTONE 19-1627 TCX Port Royale

PANTONE 19-1213 TCX Shopping Bag

PANTONE 19-1337 TCX Fired Brick

SEASONAL COLORS

CORE COLORS

CONTINUING COLORS

PANTONE 17-0610 TCX Laurel Oak

PANTONE 15-4305 TCX Quarry

PANTONE 19-3911 TCX Black Beauty

PANTONE 15-1316 TCX Maple Sugar

PANTONE 15-0513 TCX Eucalyptus

PANTONE 18-1448 TCX Chili

PANTONE 17-1212 TCX Fungi

PANTONE 18-4612 TCX North Atlantic

PANTONE 18-0920 TCX Kangaroo

Double click to edit

COLOR PALETTE

This season’s color palette draws inspiration from the natural world, with earthy and neutral green hues taking center stage. These shades evoke a sense of calm and connection to the environment, aligning with the growing trend of sustainability in fashion. Complementing these greens, soft neutral pinks are emerging as a must-have for the romantic and modern man, offering a subtle yet impactful way to infuse warmth and sophistication into menswear. Together, these tones create a harmonious balance of grounded elegance and contemporary softness, appealing to diverse style preferences.

#546D70

PANTONE 19-1627 TCX Port Royale

LIFESTYLE TREND INSIGHT

RETRO GRUNGE

ENGLISH GENTLEMAN

VINTAGE OFFICE

VINTAGE ROMANCE

Amid growing political shifts and concerns over cultural preservation due to rising immigration dynamics, consumers are increasingly embracing fashion as a medium for heritage protection and identity expression. This movement is driving a resurgence of traditional styles, symbolic motifs, and cultural storytelling through prints, silhouettes, and craftsmanship. Our Trend Identity encapsulates this deep-rooted desire for cultural protectionism, reinterpreting classic aesthetics through a modern lens. Key themes emerging from this sentiment include: Retro Grunge – A rebellious yet nostalgic revival of subcultural heritage. English Gentleman – Timeless sophistication infused with heritage tailoring. Vintage Office – A refined nod to structured silhouettes from the past. Vintage Romance – Soft, poetic expressions of nostalgia blended with modern sensibilities. This trend reflects a global shift toward cultural preservation, where consumers find comfort, pride, and belonging in their roots—redefining heritage through a contemporary fashion narrative.

Vintage camping is an outgoing fashion style that focus on the retro country style fashion. Cowboy look, suede, leather fabric is key to the trend.

Ralph Lauren pushes for the traditional Blazer pattern and European Elegance. The blazers are perfectly suitable for the Traditional gentleman at the same time young consumers those look for authority and perfection.

RALPH LAUREN

Inspired by the dark academia, the vintage dressing will keep contimuimh to inspire the men's office wear. Vertical stripes and dark tones will be the key to this trend.

Canali epitomizes timeless elegance, seamlessly blending heritage-inspired fashion with modern sophistication. Velvet, linen, and corduroy take center stage as key materials, evoking a sense of classic refinement. The brand's signature patterns—traditional checks and houndstooth—pay homage to its storied legacy, offering a contemporary twist on enduring style.

VINTAGE GRUNGE

Vintage Grunge is poised for a comeback, emerging as a bold and youthful style tailored for Gen-Z consumers. More than just office attire, it’s set to make a striking style statement. The signature pattern of this trend remains the ever-classic plaid, delivering a timeless yet edgy aesthetic.

VINTAGE ROMANCE

Bow ties and vintage floral patterns on blazers are set to captivate the romantic, young male audience. This trend effortlessly combines timeless elegance with a touch of charm, creating a distinctive and sophisticated appeal for the season.

Key Items: Vintage Floral and Paisley Romance Bow ties, rose motifs, and paisley patterns define the essence of romantic menswear this season. These elements evoke a timeless charm, blending sophistication with a poetic aesthetic that resonates with the modern romantic.

Key Pattern: Vintage European influences, intricate golden motifs, and ornate interior-inspired designs emerge as essential elements for crafting romantic blazers. These patterns exude sophistication and timeless elegance, perfect for redefining menswear with a romantic flair.

LIFESTYLE- ENGLISH GENTLEMAN

This season's style is all about layers, waistcoats, and hats, capturing a sense of timeless sophistication and individuality. These elements invite consumers to embrace nostalgia and reconnect with their heritage while exploring fresh, contemporary interpretations of classic looks.

Todd Synder,

Emporio Armani's Latest Catwalk Collection shows the transformation of traditionalist fashion with a new contemporary look by adding the fur and fleece.

Herringbone Pattern

The herringbone pattern remains a key choice for winter blazers, paired effortlessly with waistcoats to create a refined, cohesive look. This style draws inspiration from classic English tailoring, offering consumers a timeless yet sophisticated aesthetic for the season.

Key Pattern: Herringbone continues to gain momentum as a hallmark of classical fashion, celebrated for its versatile texture—ranging from refined to rustic. Designers are increasingly gravitating toward this timeless fabric, with its popularity projected to soar even further in the Autumn/Winter 2026 season.

Key Pattern- Classic Plaid Check

Key Pattern- Classic Check

Classic checks and windowpane patterns emerge as key trends for men embracing the timeless elegance of the vintage gentleman aesthetic. These sophisticated designs offer a refined nod to tradition while remaining effortlessly modern.

Key Pattern- Classic Dog tooth

63% VISCOSE - 27% POLYESTER - 10% LINEN

Layered waist coat is must and overcoats will define the overall collection of the season.

KEY SILHOUETTE

Simon Cracker and Jordan Luca

Velvet emerges as the quintessential fabric for men seeking a touch of luxurious elegance in their wardrobe. Perfectly suited for plush evening wear, this material exudes sophistication and refinement. As we look ahead to the AW 2026/27 season, velvet is set to dominate as a key trend, captivating those with a taste for opulent fashion

Soft Waffle Square Corduroy Material Textile For Blazers and Pants are must for AW 2026 season specifically for the vintage inspired look.

Key Item- Cinched Waist Blazer

KEY MATERIALS-DOTTED TEXTURE

Shell: 100% wool. Undercollar and elbow patches: 100% lamb suede. Body lining: 55% polyester, 45% viscose. Sleeve lining: 52% viscose, 48% acetate.Shell: 100% wool. Undercollar and elbow patches: 100% lamb suede. Body lining: 55% polyester, 45% viscose. Sleeve lining: 52% viscose, 48% acetate.

Key Accessories

F-TREND.COM