How does my marketing strategy need to evolve to capture the attention of Gen Z?
The most successful brands in the world are consumer-centric. With early insights into shifts in consumer behaviors and attitudes from all over the world, we are able to give you global macro trends as well as local nuances. We work with brands to further understand their core audience, grow into new ones and support you to have your internal teams to ruthlessly focus around their needs and worlds.
Who are the key players in the athleisure/sportswear market?
With our network of trend professionals across the world, we are able to accurately spot shifts in trends across technology, culture, arts and, of course, consumers. By connecting different macro trends together, we are able to spot emerging new markets and categories as well as new players popping up. We know what your existing, new, unexpected competitors and partners look like.
What does my target consumers look like now and in 5 years?
With access to F-TREND predictions at five years and retail and consumer perception data today, we are able to work with you to understand what this means for your target consumer.
I want to enter the Indian market, what are the key consumer behaviors I need to know?
When you subscribe F-TREND, you get an understanding of global shifts and local knowledge. Our global Trend experts come from a variety of different cultures and backgrounds and all have a truly internal experience.