1Consumer Behaviour
Consumer Behaviour
Understanding human psychology and purchasing patterns in fashion
- Emotion Mapping & brain hemisphere analysis (left vs. right brain thinking)
- Society decoding and behavioral analysis
- Consumer, product, and brand personality frameworks
- Cultural influences on self-perception and rituals
- Adulthood stages and human development
- Consumption evolution and pattern analysis
- Future consumer landscape & meaningful consumption shifts
- Situation-based purchasing behavior
- F-trend PVP model introduction
- Lifestyle navigator tools
- Desire, behavioral, and motivator extraction
- Values and opportunity identification
- VALS and Prizm consumer motivation methodologies
- McCracken's meaning transfer model
- Fashion system and product advertising
- Freudian theory applications to consumer behavior
- Fashion-specific behavioral applications
- Psychological approaches to millennial fashion change
- Consumer mechanism reconsideration
- Case study analysis


