Privacy Policy

Last updated: October 10, 2025

F-Trend Fashion Forecasting ("F-Trend", "we", "us", or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.

By accessing or using our services, you agree to the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

1. Information We Collect

1.1 Information You Provide to Us

We collect information that you voluntarily provide when you:

  • Register for an account or subscribe to our services
  • Request information about our products or services
  • Contact us through inquiry forms or customer support
  • Subscribe to our newsletters or marketing communications
  • Attend our events, webinars, or training sessions
  • Participate in surveys or research studies

This information may include:

  • Name and professional title
  • Business contact information (email address, phone number, business address)
  • Company name and industry
  • Account credentials (username and password)
  • Payment and billing information
  • Professional interests and preferences
  • Any other information you choose to provide

1.2 Information Collected Automatically

When you access our website or services, we automatically collect certain information, including:

  • Device information (IP address, browser type, operating system)
  • Usage data (pages viewed, time spent, navigation paths)
  • Referral sources and exit pages
  • Location data (general geographic location based on IP address)
  • Cookies and similar tracking technologies

1.3 Information from Third Parties

We may receive information about you from third parties, such as:

  • Business partners and event co-sponsors
  • Public databases and data providers
  • Social media platforms (when you interact with our content)
  • Analytics and marketing service providers

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Service Delivery

  • Provide, maintain, and improve our forecasting services and products
  • Process transactions and manage your account
  • Deliver reports, insights, and customized content
  • Respond to inquiries and provide customer support
  • Facilitate your participation in events and training programs

2.2 Business Operations

  • Conduct research and analysis to improve our services
  • Develop new products and features
  • Monitor and analyze usage patterns and trends
  • Ensure the security and integrity of our systems
  • Detect, prevent, and address technical issues or fraud

2.3 Communications

  • Send service-related notifications and updates
  • Provide marketing communications (with your consent)
  • Distribute newsletters and industry insights
  • Invite you to events, webinars, and surveys

2.4 Legal and Compliance

  • Comply with legal obligations and regulatory requirements
  • Enforce our terms of service and other agreements
  • Protect our rights, privacy, safety, and property
  • Resolve disputes and address complaints

3. Legal Basis for Processing

We process your personal information based on the following legal grounds:

  • Contract Performance: Processing is necessary to fulfill our contractual obligations to you
  • Legitimate Interests: Processing is necessary for our legitimate business interests, such as improving our services and protecting our systems
  • Consent: You have provided explicit consent for specific processing activities
  • Legal Obligation: Processing is necessary to comply with applicable laws and regulations

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

4.1 Service Providers

We engage trusted third-party service providers to perform functions on our behalf, including hosting, data analysis, payment processing, customer service, and marketing. These providers have access to personal information only as needed to perform their functions and are obligated to maintain confidentiality.

4.2 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and the choices you may have regarding your information.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government agencies).

4.4 Protection of Rights

We may disclose information when we believe it is necessary to protect our rights, your safety or the safety of others, investigate fraud, or respond to government requests.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Secure access controls and authentication mechanisms
  • Regular security assessments and vulnerability testing
  • Employee training on data protection and security practices
  • Incident response and breach notification procedures

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security of your information.

6. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country.

When we transfer personal information internationally, we implement appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission, to ensure your data receives adequate protection.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

The criteria we use to determine retention periods include:

  • The duration of our relationship with you
  • Legal or regulatory requirements for record retention
  • The need to resolve disputes or enforce agreements
  • Legitimate business purposes and operational needs

8. Your Rights and Choices

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

8.1 Access and Portability

You have the right to request access to your personal information and receive a copy in a structured, commonly used format.

8.2 Correction

You have the right to request correction of inaccurate or incomplete personal information.

8.3 Deletion

You have the right to request deletion of your personal information, subject to certain exceptions (e.g., legal obligations).

8.4 Restriction and Objection

You have the right to restrict or object to certain processing of your personal information, including for direct marketing purposes.

8.5 Withdraw Consent

Where we rely on your consent, you have the right to withdraw it at any time without affecting the lawfulness of processing based on consent before its withdrawal.

8.6 Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority if you believe we have violated your privacy rights.

To exercise any of these rights, please contact us using the information provided in Section 13.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities and preferences. Cookies are small data files stored on your device.

9.1 Types of Cookies We Use

  • Essential Cookies: Necessary for the website to function properly
  • Performance Cookies: Collect information about how visitors use our website
  • Functionality Cookies: Remember your preferences and settings
  • Marketing Cookies: Track your activity to deliver relevant advertisements

9.2 Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

10. Third-Party Links

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:

  • Posting the updated policy on our website with a new "Last Updated" date
  • Sending you an email notification (if you have provided your email address)
  • Displaying a prominent notice on our website

Your continued use of our services after such modifications constitutes your acknowledgment of the modified Privacy Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

F-Trend Fashion Forecasting

Email: privacy@f-trend.com

Phone: +1 (555) 123-4567

Address: 123 Fashion Avenue, New York, NY 10001, United States

We will respond to your request within a reasonable timeframe, typically within 30 days.

Additional Resources

For more information about our data practices and your rights: