Body Positive Lifestyle trend and its effect on fashion
Summary
Last year a lot of buzz on the body-positive campaign caught a great plunge, seems like it’s still continuing and we believe its affecting women's lifestyle globally.
Women are now ready to break the social stigma associated with the imaginary perfect body figure. Actually, it is a time to honor the beauty of every shape and sizes.
Being in bad body shape, thin vs fat, shaped vs unshaped, instantly it’s time to shut the bad mouth. The fashion industry is also evolving, once the Target has rejected plus-size clothing and they added to purchase through online, but seeing the warm response after its plus-size collection got sold instantly they decided to add on their store.
Body positive campaign is not limited for only plus-size women, it’s also trying to address a few other body-related blemishes such as stretch marks, flabby hands and another subconsciously imagined ideal of the perfectionism.
Mod Cloth dropped the term "plus"
ModCloth had to drop plus term from its store seeing shoppers irritation, those who don’t want to get associated with the plus term.
France banned thin models
France became the first country to ban thin models, they added the new rule - a model cannot be hired if her Body Mass Index (BMI) is lower than levels recommended by health authorities. Casting agents and fashion houses who violate the law could be subject to imprisonment of up to six months, and a fine of up to €75,000 ($82,000).
Ashley Graham brought her lingerie collection to the U.S. Ronda Rousey covered Self
On newsstands covered with perfect models and actresses, a few women's titles chose to stand out. UFC champion Ronda Rousey showed off her muscles in a bathing suit for the November issue of Self and in September, Redbook put seven regular women on its cover for the first time in the history of the magazine.