S/S 2022/23 Textile and Material: Brightworld
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Detailed Trend Analysis
In-depth insights and strategic recommendations
S/S 2022 determined to be full of uncertainty, just like the recurrence and mutant of epidemic in the early 2021. The young consumers are immersed in the virtual world to release emotion and filter the reality. And these all aspects will rebuild our designs and street textures.
The rapid development of digital science technology and the color feeling of fantastic soft focus will reveal the endless possibilities of men's street fabrics under the theme Filter Reality.
From virtual video games to digital science technology, Gen-Z is continuously searching for new ways of catharsis, and this is also a key concept of this theme fabric trend. The brand new designs and high-tech innovative textures bring stronger avant-garde street feeling to futuristic menswear brands.
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