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Sports events will further ignite public engagement, while outdoor sports have emerged as a favored recreational pursuit. As youthful consumers solidify their dominant presence in the market, their discontent with traditional social pursuits has catalyzed the emergence of the burgeoning phenomenon of "outdoor+" social interaction. Urban outdoor activities, or Urban Outdoor as it's known, transcend mere outdoor pursuits, now intertwining seamlessly with urban lifestyles.

This metamorphosis has sparked a shift in consumer preferences, transitioning from mere utility to a fusion of functionality and fashion. Consequently, the landscape of product positioning has evolved, embracing both practicality and aesthetic appeal. This dual demand compels outdoor brands to not only adjust to shifting lifestyles but also present unparalleled avenues for growth.

Total Pages- 23

Report Price- $199

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