AW 2023/24 Activewear color forecast- The survivalist

Post pandemic consumer's desire for forest exploration, an adventurist attitude and picnic camping will be the most important change will be observed among the buyers. The colors are-

• 1-The natural hues of plants interpret a new fashion trend with freedom. The bright atmosphere brought by Butterscotch and Cyber Yellow is also warm and cozy.
• 2-Inspired by the colors of rocks and sands, the warm palette stimulates people’s desire for exploration. Princess Blue is added to brighten the whole.
• 3-Quiet Gray and Serenity are added to steady the palette. The pairing with seasonal brights follows the concept of environmental protection and sustainable development.
• 4-The punchy visual impact brought by Blazing Orange and Barberry reaches a balance between cool and warm.