According to our fashion trend 2019 report, The consumers are no longer just a spectator, they are evolving as an activist since social media has offered the opportunity to challenge the system and bring the change. The trend is though not restrained to social media-based protest, millennials are equally sharing the street protest.

Our fashion trend 2019 report has decoded the developments in the society influenced by the trend. The trend forecast for spring summer takes into account these "Activist consumers".

Market- The forecast is valid for all the major countries - US, UK, France, Italy, China, and the Indian market. The women and men consumers are supporting this trend. 

The Trend

The fashion trend 2019 would be fuelled by a high degree of social unrest, combined with unprecedented consumer power.

#metoo

The #MeToo campaign proved a record show of female solidarity. Twitter reported the hashtag was shared a million times in 48 hours.

On Facebook, there were more than 12 million comments and reactions in 24 hours. The hashtag spread to 85 countries, with versions including Italy’s #QuellaVoltaChe (“That Time When”) and France’s #BalanceTonPorc (“Grass Up Your Pig”).

From standing with others during a tragedy (#JeSuisCharlie) to raising charity funds #IceBucketChallenge) and protesting about specific issues (#OscarsSoWhite), social media is making it much easier for people to raise awareness, lobby for change and call out brands for malpractice.

In 2017, Twitter users alone generated 125 million hashtags a day, with similar hashtags used on Instagram, Tumblr, Facebook, and others.

The people not just care about local issues, they have very rational views regarding the other global issues such as pollution, sustainability, women empowerment, and few other issues.

Consumers are also using petitioning platforms, such as Change.org and Avaaz.org, to show their support for causes. A successful UK petition to end the Tampon Tax resulted in a government decision to abolish the tax by April 2018, and a promise by supermarket chains Tesco and Waitrose to cut the price of sanitary protection
products by 5%.

Consumer expectation and demand-

For the trend forecast 2019-2020 the consumers possessing the personality look for the clothes that add value to their style where body movement, ease, and relaxed fit silhouettes have the high demand for such consumers. If not ease, the demand for the stretch fabric will rise to the new level. 

Apart from the stretchability, rough and unfinished edges will be adorned by the activist consumers. These consumers are the risk taker.

Our trend report covers the 19 clothing categories for the women to men. The report is essential for all the markets and demographic reason as the trend is gaining the drive.  

fashion trend 2019

The 2019 color forecast- Our 2019 color forecast has rustic, metallic and earthy. The metallic Gray, rustic brown and charcoal black play key role while defining the palette. Overall the color trend for 2019 will demand the high pitched, strong earthy and hues of red and orange.

The Style(spring-summer 2018 silhouette trends)- The buyers would demand the frayed, patched look, unfinished edges for the season. The relaxed fit, rivets, and use of metalwork define the personalities. 

The Print- The high level of drama, drag, and adventure defines the print direction for the spring-summer 2019 fashion forecast. 

Also, Read about>>

• The essential future fashion trends 2018 
• fashion forecast AW 2019/20-The ultra Nationalist: India, China, and the US.
• fashion forecast S/S 2020/21- The imperfectionist: India, China, and the US.

The full more than the 300-page report is available at the member's area, where you can find the clothing category wise trend forecast.