F-Trend Trend forecasting helps brands, Retailers, designers and marketers to identify the key future trend that is essential for the successful initiative based on consumer attitude that further develops as the consumer lifestyle. We help you to plan the future and stay ahead against your competitors. Trying to shape a picture of what the future will look like is essential to stay ahead of the game. We help brands envisage this picture, evidencing what the future concerns of consumers will be; helping our clients to develop product ranges and marketing messages that reflect these needs.

A common misconception of trend forecasting is that the trends predicted are ‘here today, gone tomorrow.’ At F-TREND, this is not the case. We work closely with our clients to understand their customers’ needs and market positioning to create tangible trends with longevity.

When few Generic trend services do not take into account the specific key influences such as the AGE-GENDER-ECONOMY that affect your company DNA. We at F-Trend help you build the strong brand that is relevant to your targetted market.

Our Methodology - Consumer attitude to consumer lifestyle

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At F-trend we are unique in our approach when it comes to accuracy, our methodology is simple - we identify the potential consumer attitude(Mini Trends) that leads to consumer lifestyle (Mega Trend)- we call it the next big trend.

Be it fashion, product development, production innovation or campaign planning we help you to shape your strategy that is relevant to your brand DNA.

The Local Trend- We at F-trend identify the local trend based on your niche market to create the most desirable consumer product for your brand. Our trend spotters are working day and night to discover the trend based on region rather than identifying the only few Global trend we identify the emerging consumer attitude based on region.

The Age-Gender Targetted - We at F-trend identify the emerging consumer attitudes based on AGE-GENDER( Men+women+kids) as we believe a single consumer attitude is not always relevant for all the age Group and Gender.

Our professionals are experts in decoding and concieving research from a broad range of sectors including technology, economics, media and design and analysing what this means for fashion. This means we can detect new and innovative concepts, framing the information in a way that’s best for your brand.

Whilst doing this, we understand that endless amounts of information can be overwhelming and counter-productive for your team. That is why we ask the hard questions, filter the trends and only tell you what you need to know. At f-trend we believe in a careful and considered approach to trend and we advise the brands we work with not to follow a trend just because it’s current.

The right trend at right time
Another barrier companies often face, is the perception that trends are only relevant if you want to be at the forefront of cutting-edge design or appealing to the ‘early adopter’ consumers. However, knowing when to respond to which trend is crucial for any brand wanting to get it right. This means that if your customers are more mass market, understanding what’s going to impact them in advance is vital so you can respond in a way that is right for both your brand and customer.

Get in touch to learn more about our services and to find out how trend forecasting could benefit your brand: sales@f-trend.com