The Merriam Webster dictionary has named ‘FEMINISM’ as its word of the year, after witnessing a 20% rise in searches for the term in 2019 compared to 2022.
Almost half of all women find it too difficult to understand what being a feminist means, with older women being particularly unsure. It is not stupefying to find out that there is difficulty in establishing a definition of MODERN FEMINISM, as there are innumerable opinions of what it means which in turn is creating ideological disaccord.
According to Mintel’s 2017 research on marketing to UK women, just 29% of women describe themselves as feminists. Research suggests that at least some of the reason so few women identify as feminists could be due to difficulties with the term’s definition.
MODERN FEMINISM is the belief in the social, political and economic equality of all genders, regardless of race, ethnicity, socioeconomic class, religion, ability and sexual orientation. Modern feminism understands the difference between ‘EQUALITY’ and ‘EQUITY’ and also realize that it can’t be achieved without their symbiotic relationship.
Modern conceptualizations of femininity also rely not just upon social constructions but upon the individualized choices made by women.
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What's Happening in 2021-22
- Efforts to keep MISANDRY OUT OF FEMINISM.
There are still plenty of women who don't call themselves feminists and hoards of men who refuse to get on board with the movement because of a lot of the rhetoric around women's rights centers around digging men out. Eliminate the toxic masculinity myth that all men are excessively virile, aggressively sexual predators.
- ‘’Women don't want to be equal to men. Men are not the standard of humanity. They want to live on their own terms free from violence.’’ Women choosing 'freedom, independence' over relationships with men.
HOMOSEXUALITY as a fault in feminism.
The linking of emancipation and homosexuality underscored the important role e of ‘’sexual politics’’ for the women’s movement.
Queer Feminism referring to the identity struggles and the new pluralism which is the existence of different
types of people, who have different beliefs and opinions, within the same society
Feminism and Promiscuity- In a proactive and passionate reassessment of women's liberation, a highly sexualized new generation of girls is discovered.
NO SHAVE ARMPIT hair movement is growing among young women. On social media and red carpets, from New York to China, hairy underarms are having a mainstream moment.
Women are proudly showing off their growth on Instagram and YouTube, and it’s not just Miley Cyrus anymore. Jemima Kirke of “Girls” flashed her fair-colored au naturel look — earning some cringes — at the June 1 CFDA awards, one of the top fashion events of the year.
Masculinity and Modern Feminism
The increased entry of women into the workplace beginning in the twentieth century has affected gender roles and the division of labor within households.
With women sharing equal workplace responsibilities, they no longer allow their dreams and careers to wither after getting married or having a family. With gender equality triumphing, now when a couple is blessed with a child, the possibilities are noted, odds are measured, and worth is weighed, and only when it is decided who will take the burden of financial responsibilities and who will take over the household ones.

