Indian fashion is currently evolving, getting global influences as seen during current Amazon India fashion week autumn winter 16 show. Young designer has started to experiment with some of global fashion trends, fur jacket/coat is one of them which is considered as symbol of luxury fashion. Still in India where climate is not as chill as in Europe and America, question is, can fur be feasible to produce for mass market, or it should be limited to high income group consumer? Or high income group consumers are ready to adopt this style. We shall also discuss changes from 2015-2016 market. We have taken young, adult and educated class as our consumer group while performing our analysis.

At F-trend we shall analyse last year’s vs this year's consumer trend, retail trend, runway trend and street trend. We shall help you to understand when it’s time to produce and the targeted consumers and cities to position this style.

Fur Jacket trend

Our data is based on 2015 vs 2016 autumn winter season. We are comparing the fluctuation in consumer’s demand during one year timeline. Our analysis shows leather fur jacket is the most searched item, after which fur hood, fur hood is very popular in women consumer, specially falling into 15-28 age group. The important trend to notice is demand of real fur is more than that of faux fur. Women consumer’s having more demand than men.

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Global Fur trend

Acccording to wearefur.com, more than one million people are employed in fur industry, according to PWC italy, based on 2013 researched data fur industry grew to $40 billion in last ten years. The majority of fur is sold through major auction houses: Kopenhagen Fur in Denmark, Saga Furs Oyj in Finland, North American Fur Auctions (NAFA) in Canada, Sojuzpushnina in Russia and American Legend Co-operative in the USA and Fur Harvesters Auction Inc. in Canada, (who now have a partnership with Saga Furs and also sell through their Helsinki auction house). the chairman of the Polar Group, which owns the Englisher furrier Hockley — estimated that China may account for as much as 80 percent of the market (Russian demand, once robust, has fallen since the recent ruble crisis, he said).

The Key Fur jacket shapes

Here are some of key fur jacket/coat silhouettes, fur with hood, collar and sleeve fur detailing is most suitable key shapes to follow depending upon the climate trend.

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