S/S 2027/28

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FASHION FORECAST

NOMADICA

<br><div><br></div><div>As a fashion trend analyst, it's evident that the enduring appeal of the "vacation series" lies in its ability to capture the spirit of escapism and cultural fusion. *Nomadica* encapsulates this evolution—a trend defined by its vibrant, handcrafted elements and globally inspired motifs. Rooted in the essence of modern folk aesthetics, this style draws inspiration from urban landscapes, coastal retreats, rustic highlands, and tropical islands alike.</div><div><br></div><div>Through expressive patterns, artisanal embroidery, and a palette that channels sun-drenched horizons, *Nomadica* offers more than just visual delight—it presents a narrative. It reflects the shifting values of today’s consumers, who seek authenticity, connection, and meaning in what they wear. This cross-cultural aesthetic blurs borders, weaving together stories of travel, nature, and identity into a fluid, boundaryless lifestyle vision that resonates with the modern global citizen.</div><div><br></div>

NOMADICA

Holiday Monologue

Trend concept:The modern folk vacation style is deeply rooted in diverse cultural backgrounds such as cities, leisure vacations, mountain folk customs, and seaside islands. It not only provides a visual enjoyment, but also reflects a profound exploration of cross-cultural communication and modern lifestyles. <div><br></div><div>This article is divided into two major style trends: urban holidays and plant-based countryside, showcasing a lifestyle aesthetic that transcends geographical boundaries.</div><div><br></div><div><br></div><div>Trend elements:</div><div><br></div><div>Urban holidays: Italian travel, striped creativity, leisure sports, afterglow halo, light brushstrokes, vacation architecture, vacation landscapes, marine life, monochrome plants, home style sets, etc</div><div><br></div><div><br></div><div>Botanical village: square scarf patterns, colorful houses, cultural totems, farm feasts, folk geometry, Fair Isle, coarse embroidery, open knitting, natural cotton and linen, knitted cardigansetc.</div>

HUMAN MADE x KAWS launches the "KAWS MADE" Collaboration

CPFM x Nike

A KING OF GUISE Holiday Collection

HUMAN MADE and KAWS have launched a joint collection called "KAWS MADE", which is designed with a beach resort style as its core concept. This collaboration has carefully crafted a series of summer trendy items, aiming to provide consumers with a brand new summer fashion dressing experience. The product cleverly integrates KAWS's reinterpreted brand logo elements with the most representative design features of both brands. Some styles specifically use vibrant color combinations similar to traditional Hawaiian shirts, creating a relaxed and pleasant holiday atmosphere.

The new clothing series, a collaboration between CPFM and Nike, has officially debuted. The ice hockey jerseys with large prints feature blue patterns that recreate ocean and island scenes, with pixel style character designs on the back.

The recently popular program "Random Tour" uses urban vacations to allow viewers to put aside mental stress and enjoy leisure time.

The holiday collection of A KING OF GUISE features summer shirts with different textures and decorative styles, paired with vintage vests and beach shorts, creating a lazy and comfortable seaside vacation atmosphere.

PVP

PURPOSE

PRODUCT

VALUE

Standard paragraph text. Double click to edit this text and add your own content. Holiday is the new pleasure for the working professional. Consumer desire for the

The ProExpression blazer evolution manifests across four distinct design languages: Executive Elevated blazers feature architectural shoulders with geometric paneling, luxe hybrid fabrics combining wool with technical stretch, and statement hardware like oversized buttons or sculptural closures that maintain sophistication while expressing personality; Commuter Active designs integrate performance tailoring with moisture-wicking linings, modular elements like removable hoods or zip-off components, and tech features including hidden pockets and reflective accents for the mobile professional; Scholarly Casual blazers embrace vintage academic references through elbow patches and collegiate colors, relaxed proportions with dropped shoulders, and textural mixing of corduroy, tweed, and jersey knits that subvert traditional preppy aesthetics; while Metropolitan Utility styles draw from industrial inspiration with cargo pockets and utilitarian buckles, urban armor aesthetics featuring protective padding, and workwear heritage elements like coverall-inspired cuts and contrast topstitching—each category allowing professionals to authentically express their identity while maintaining workplace credibility through innovative materials, functional details, and contemporary silhouettes that bridge personal style with professional demands.RetryClaude can make mistakes. Please double-check responses.Researchbeta Sonnet 4

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<div><span style="background-color: transparent;">THEME＆COLOR</span></div><div><br></div><div><br></div><div>In terms of color application, folk vacation styles tend to adopt a series of color schemes full of natural charm, jointly constructing a unique aesthetic system that is both close to nature and modern. These colors are designed to create a relaxed, pleasant, and peaceful vacation atmosphere, making visitors feel as if they are in an ideal place far away from the hustle and bustle. The main color schemes for this quarter include Barbados Beach, Gray Sand, Chalk Pink</div><div><br></div><div>, Nantucket Breeze, Beech, as well as Mother of Pearl, Laurel Green, Lima Bean Green, Smoked Paprika, and Slicker.</div>

This theme is based on Chalk Pink as the basic color tone, cleverly combined with clear and bright Barbados Beach and soft and romantic Nantucket Breeze, while embellished with calm and introverted Gray Sand and deep and quiet Beech, thus outlining a wonderful scene like the sea and sky merging into one color at sunset.<div><br></div><div>The second set of colors blends a soft Gray Sand with a small amount of high saturation Red Alert and classic retro style Set Sail, further showcasing the passion and romance of seaside vacation</div>

The first set of colors is dominated by warm Mother of Pearl, with rich Smoked Paprika accents. Laurel Green and Lima Bean Green present the freedom and vitality of mountain villages, paired with bright and eye-catching yellow, like plants that stretch freely and are full of vitality.<div><br></div><div>The second group added Beech on the basis of Laurel Green, with a green color scheme as the main theme, introducing more rich and heavy sunset orange and Smoked Paprika, making the entire series present a retro and nostalgic yet modern atmosphere, which is very suitable for creating brand images that pursue a pure and simple lifestyle</div>

COLOR INSPIRATION

The urban holiday style brings the relaxed atmosphere of holidays into urban life from a leisure perspective, featuring innovative striped designs, casual sports patterns, and home style sets that showcase vitality and comfort, achieving a seamless transition from business to leisure scenes. The pattern mainly depicts the afterglow halo of the beach coastline, light watercolor strokes, and charming vacation landscapes. The items can focus on shirts and hollow knitted pieces.

Style 1- City Holiday

Bugatchi is a modern men's clothing brand founded in 1981, originating from New York, USA. The brand's clothing collection combines relaxed and elegant design with a focus on unique detail handling.

Bugatchi

Blue Sky Inn

Blue Sky Inn made its debut in the summer of 2021, featuring large area printed organic fabric casual clothing, adding fresh and eye-catching items to urban men's wardrobes.

S. S. Daley was founded by Steven Stokey Daley, a working-class boy from Liverpool. Designer Daley is fascinated by the glamorous traditionalism and the inherent femininity in this hyper masculine culture. Based on the experience of Alexander McQueen and Tom Ford's men's clothing team, he uses profound skills to create his own brand image and practices design work in a sustainable and ecological way.

Brand Recommendation- S.S. Daley

Combining classic Riviera style, monochrome suits and basic knitwear are selected as the core items, paired with floral shirts and printed scarves to add a touch of romance, while striped beach towels and cotton/linen bags/woven bags bring a casual feel to the overall look.

Italian Business Travel

Combining classic Riviera style, monochrome suits and basic knitwear are selected as the core items, paired with floral shirts and printed scarves to add a touch of romance, while striped beach towels and cotton/linen bags/woven bags bring a casual feel to the overall look.

Stripe Innovation

Reproduce the sunset glow along the beach coastline through gradient rendering and flowing light and shadow effects. The dreamy colors and gentle healing atmosphere make the wearer feel as if they are immersed in a peaceful beach sunset.

Afterglow Halo

Using watercolor rendering and oil painting texture, capturing the wildflower tones under bright sunlight, showcasing the vibrant natural scenery. This light stroke design adds an artistic touch to the clothing.

Lightweight Brushstrokes

Taking inspiration from luxury palaces and urban architecture, combined with night lighting and all-over printing, presenting the charming scenery of seaside islands. These designs are suitable for casual wear and beachwear, adding a luxurious touch to vacation outfits.

Vacation Architecture

Displaying beach scenery and palm trees through all-over printing, conveying a strong tropical atmosphere, suitable for seaside islands and beachwear, bringing exotic style to vacation styling.

Vacation Landscape

Featuring illustrations of fish, animals, and the ocean, combined with all-over printing, appliques, small labels, printing, and embroidery techniques, it showcases a rich tropical atmosphere. These designs are suitable for vacation attire on seaside islands, adding vivid ocean elements.

Sea Creatures

Mono-toned Plants

Using tropical plants as design elements, combined with printed fabrics and floral appliques, presenting a simple and elegant monochrome plant pattern. These designs are suitable for various occasions and add natural beauty to clothing.

Choose soft tones and all-over patterns, complemented by exquisite edge decorations, to create a loose and comfortable home style set. These designs are suitable for both daily leisure and providing a comfortable experience for vacation wear.

Strolling along picturesque beaches or free mountains, people wear folk style cotton-linen clothing, and elements such as plants, flowers, vegetable and fruit cuisine, folk geometry, and cultural totems are presented in bright colors, giving the wearer fashion and vitality. Exquisite embroidery patterns embellish clothing, making it uniquely charming. The combination of retro style and embroidery art brings a unique experience to travelers.

BOTANICAL VILLAGE

CMMN SWDN is a men's clothing brand founded by designers Saif Bakir and Emma Hedlund in Malmö, Sweden in 2012. Its collection of works incorporates high-quality materials into an aesthetic concept inspired by youth culture, keeping the brand's enduring men's clothing items unique and emotional.

Brand Recommendation- CMMN SWDN

Bode is a brand founded by New York designer Emily Adams Bode, who was the first female menswear designer to make an appearance at New York Men's Fashion Week. This brand is famous for creating classic retro style clothing from a large number of vintage fabrics. Designers use traditional techniques such as splicing, inlaying, and edging to create durable contemporary men's clothing, making it more valuable for investment.

Brand Recommendation- Bode

This series focuses on the design concept of combining tradition and modernity, incorporating folk scarf patterns such as geometric patterns and paisley motifs into modern item design, making each piece unique and charming.

From colorful village cottages to seaside city buildings full of childlike imagination, this theme expresses the longing for a better life through the use of bold and vivid color blocks. It not only showcases local characteristics, but also conveys an optimistic and upward attitude towards life.

Colorful House

Key Pattern- Cultural Motifs

Deeply explore the cultural motifs of various ethnic groups and the stories behind them, using traditional Chinese patterns and ethnic art forms to showcase profound cultural heritage. These elements are cleverly integrated into clothing design, retaining both traditional charm and modern aesthetics.

By applying patterns of fruits, vegetables, and other foods, combined with pattern pasting techniques, the scene of rural harvest is vividly depicted. This design not only reminds people of lavish banquets, but also embodies the beautiful vision of harmonious coexistence between humans and nature.

By applying patterns of fruits, vegetables, and other foods, combined with pattern pasting techniques, the scene of rural harvest is vividly depicted. This design not only reminds people of lavish banquets, but also embodies the beautiful vision of harmonious coexistence between humans and nature.

Farm Feast

Combining classic geometric shapes with modern aesthetic trends to create unique and creative patterns. By crafts and details such as beads and embedded strips, as well as applying contrasting machine embroidery techniques, the overall effect is made more diverse and rich.

Folk Geometry

The addition of Fair Isle motifs, using intersecting geometric patterns and bright color combinations, adds a touch of Nordic style to the entire series.

Fair Isle

Embroidered with strong handmade texture using thick thread, mainly focusing on natural themes such as crops, plants, and flowers. Through techniques such as chain embroidery and texture filling, rich layers and three-dimensional effects are presented, giving people a primitive and rustic visual enjoyment.

Coarse Embroidery

By using barely-there knitting, a piece of sweater with handmade touch is created, which not only increases the breathability of the clothing, but also achieves contrasting weaving effects according to different pattern shapes, making it very suitable for wearing in spring and summer seasons.

High quality materials such as cotton poplin, creased washed linen, and linen slub yarn are selected to ensure that the product has good dryness and breathability. The cotton-linen blend fabric combined with its unique micro wrinkled texture not only enhances wearing comfort, but also facilitates daily maintenance.

Natural Cotton-linen

Incorporating design concepts such as hollow knitting techniques, color blocked collar treatment, and geometric layout, we create loose and comfortable cardigans with a strong folk style.

Visual Merchandising

For the target customer group seeking relaxation and leisure experiences, this plan is committed to creating a retail environment full of natural atmosphere and cultural charm. Firstly, in terms of color selection, the main colors used are earthy tones (such as beige, light brown, etc.), supplemented by varying shades of blue to simulate the peaceful beauty of the ocean or sky, making people feel as if they are in a relaxed and comfortable vacation destination. The design without a main light and the distributed soft light source setting effectively avoid the glare problem that traditional lighting may bring, creating a more comfortable and pleasant lighting environment.In terms of interior decoration, a large number of broad-leaved plants are introduced as embellishments, which not only beautify the space but also purify the air, enhancing customers' perception of the theme of "returning to nature". In addition, handmade products, woven fabrics, and ceramic vessels with ethnic characteristics are widely used in various corners, which not only reflect the craftsmanship of craftsmen, but also convey a strong cultural heritage. It is worth mentioning that all hanging poles are made of natural color materials, which ensures consistency with the overall decoration style and facilitates flexible adjustment of product display methods.

T R E N D S U M M A R Y

NOMADICA

Leisure time

Vacation Shirt

The modern folk vacation style is deeply rooted in diverse cultural backgrounds such as cities, leisure vacations, mountain folk customs, and seaside islands. It not only provides a visual enjoyment, but also reflects a profound exploration of cross-cultural communication and modern lifestyles.

The modern folk vacation style is deeply rooted in diverse cultural backgrounds such as cities, leisure vacations, mountain folk customs, and seaside islands. It not only provides a visual enjoyment, but also reflects a profound exploration of cross-cultural communication and modern lifestyles.

The modern folk vacation style is deeply rooted in diverse cultural backgrounds such as cities, leisure vacations, mountain folk customs, and seaside islands. It not only provides a visual enjoyment, but also reflects a profound exploration of cross-cultural communication and modern lifestyles.