S/S 2027/28

COLOR FORECAST

MINDFUL HEDONISM

Trend Overview

In an Ozempic-driven era, the traditional notions of indulgence and satisfaction are being redefined. Satiety no longer equates to fulfillment, as consumers increasingly embrace self-restraint as a form of empowerment. What began as a shift in dietary habits—where cravings are suppressed and hunger becomes an afterthought—has now expanded into a broader cultural transformation, reshaping consumption patterns, social dynamics, and personal identity.<div><br></div><div>The Rise of Intentional Avoidance</div><div>Beyond food, this mindset is manifesting in fashion, beauty, travel, and lifestyle choices, where excess is consciously rejected in favor of minimalism and mindful consumption. From pared-back aesthetics to quiet luxury, consumers are adopting a restrained approach to self-expression, favoring discreet sophistication over overt opulence.</div><div><br></div><div>Avoidance as a Status Symbol</div><div>In a world where abundance has become accessible, the ability to resist excess is emerging as a new form of cultural capital. Consumers now signal their awareness, self-control, and status not through lavish displays of wealth, but through curated choices, selective consumption, and a preference for quality over quantity.</div><div><br></div><div><br></div><div>Key Trend Manifestations:</div><div>🔸 Quiet Luxury &amp; Subtle Branding – Understated, high-quality fashion that whispers rather than shouts.</div><div>🔸 Minimalist Aesthetic &amp; Capsule Wardrobes – Thoughtful, long-lasting purchases over seasonal excess.</div><div>🔸 Skinimalism &amp; Clean Beauty – A shift from maximalist beauty routines to effortless, ‘barely-there’ refinement.</div><div>🔸 Experiential Living Over Materialism – Prioritizing meaningful experiences over unnecessary possessions.</div><div>🔸 Mindful Hedonism – A new form of indulgence rooted in wellness, longevity, and self-discipline.</div><div><br></div><div>This cultural evolution marks a shift from consumption for pleasure to consumption for purpose, where intention, balance, and moderation define the new aspirational lifestyle.</div>

COLOR PALETTE

PANTONE<div>15-2706 TCX</div><div>Violet Ice</div>

PANTONE<div>15-3620 TCX</div><div>Lavendula</div>

PANTONE<div>19-4111 TCX</div><div>Pageant Blue</div>

#C2ACB1

PANTONE<div>14-4206 TCX</div><div>Pearl Blue</div>

PANTONE<div>16-3205 TCX</div><div>Mauve Shadows</div>

PANTONE<div>17-1511 TCX</div><div>Wistful Mauve</div>

PANTONE<div>14-1803 TCX</div><div>Sepia Rose</div>

#C2ACB1

PANTONE<div>18-1708 TCX</div><div>Ephemera</div>

CORE COLOR

#C2ACB1

Elegant Header

PANTONE<div>14-1803 TCX</div><div>Sepia Rose</div>

PANTONE<div>15-2706 TCX</div><div>Violet Ice</div>

PANTONE<div>14-1803 TCX</div><div>Sepia Rose</div>

PANTONE<div>15-1318 TCX</div><div>Pink Sand</div>

PANTONE<div>15-3620 TCX</div><div>Lavendula</div>

PANTONE<div>15-3620 TCX</div><div>Lavendula</div>

PANTONE<div>17-1708 TCX</div><div>Moonscape</div>

PANTONE<div>18-1708 TCX</div><div>Ephemera</div>

PANTONE<div>14-0000 TCX</div><div>Silver Gray</div>

PANTONE<div>14-0000 TCX</div><div>Silver Gray</div>

PANTONE<div>16-1103 TCX</div><div>Pure Cashmere</div>

PANTONE<div>16-4022 TCX</div><div>Endless Sky</div>

PANTONE<div>19-4111 TCX</div><div>Pageant Blue</div>

PANTONE<div>19-4111 TCX</div><div>Pageant Blue</div>

PANTONE<div>14-1803 TCX</div><div>Sepia Rose</div>

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