SS 2026/27

ACTIVEWEAR PATTERN TREND

THE SPORTY ZEST

Trendy sports are developing towards diversification, no longer limited to traditional sports such as basketball and football. It covers a wider range of fields, such as land surfing, skateboarding, frisbee, and street dance. In addition, emerging niche movements are attracting a large number of followers and participants with their unique charm and innovation. The flourishing development of social media and sports communities has provided strong support for the dissemination of trendy sports and has become the main gathering place for trendy sports enthusiasts. Personalized needs have become a key trend in the development of trendy sports, and sports enthusiasts are increasingly inclined to choose sports styles and equipment that match their personality and style. This trend has driven the segmentation and diversified development of the sports market.

Extract the core elements of elegant sports such as tennis and golf, such as rackets, clubs, golf balls, and greens, and use simplified shapes and lines to represent the elements of tennis and golf. Attempt to combine the elements of tennis and golf in a novel and interesting way, choosing simple, modern, and sporty fonts. Create unique visual symbols.

Combining the dynamic of skateboarding with bold lines and patterns, it embodies vitality and freedom. Can incorporate iconic elements of skateboard brands to create a street feel. Using delicate lace jacquard patterns, it presents a light and elegant feeling, introducing tropical plants and marine elements such as coconut trees, cacti, and waves, and creating a vacation atmosphere with bright colors and natural textures. Mixing lace jacquard with skateboard patterns creates a unique visual impact while maintaining overall coordination and fun.

Character patterns should capture the essence of street culture, such as skateboarders, street artists, or trendy icons, and express their dynamics through half tone effects. Alternatively, one can choose distinctive architectural elements, such as city skylines and landmark buildings, to showcase their contours in the form of half tone patterns, or combine street cultural symbols such as graffiti, street art, music elements, etc., to create patterns that not only have retro half tone printing characteristics but also integrate modern street trend culture.

Using free and casual brushstrokes and colors to reflect the improvisational and rebellious spirit of street culture, utilizing the primitive sense of street writing, such as handwritten signs and graffiti, combining text and icons to create visual dynamics and rhythm, reflecting the vitality of street culture. Create text patterns with both street culture characteristics and visual appeal through the combination of icons.

Integrating elements of ice hockey and baseball, using sports icons such as sticks, balls, and fields to showcase dynamism and vitality. Using capital letters or abbreviations, cleverly combining letter badges with sports elements, such as incorporating letters into ball designs to create a unified and personalized design. Use materials with strong texture, such as embroidery, offset printing, and applique, to increase the layering and tactile sensation of the pattern.

Combine iconic elements of tennis, golf, and skateboarding, such as tennis rackets, golf balls, skateboard shapes, with letters and geometric shapes. By utilizing the characteristics of jacquard technology, the three-dimensional and layered sense of patterns is expressed through yarns of different colors and textures. Letters can be designed in geometric style or combined with sports elements, such as designing the letter "T" in the shape of a tennis racket. Ensure that all elements are consistent in style, forming a coordinated and unified visual whole.

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