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The S/S 2023 theme Switching Identity attempts to rescue the post pandemic impact on the kid's future and attitudes from the era of overloaded continuous digital information impacting the brain and transformation them into multiple characters.
To fight the undesired change in the characters there is a growing demand for comical fictional characters and, humorous Sports is the unexplored way how kids may live and grow- and also the major direction for our S/S 2023/24 theme
Under the megatrend Switching Identity, we aim to help children get engrossed in the fun-fetched thematic events and casual sports through our kitschy smiling prints, dresses, surfaces, and playful colors.
Fashion and art grow together with the preadolescence to build a wonderful future for these little “3d Creative Players”.
Vital color contrasts and animated patterns combine artistic experiences with sports to build a fun and athletic space.
Comfortable looks are provided for parents and kiddies to create the experience of “Growing Sports Lover”.