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Colour currently takes on one of two clear directions: one focuses on the natural inspired, organic hues that speak to the importance of sustainability; the other goes in the opposite direction and taps in to the artificial, screen generated shades.

Pastels are returning in line with these two paths with both soft natural and digital synthetic versions emerging.

The shift of neutrals from core to fashion shades continues. we see grey shades gaining momentum and replacing some of the warmer neutrals from autumn winter.


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