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The Sober Generation color palette draws the life from sober living, vibrant and suggests humid environments teeming with life and energy. Exotic shades such as Toucan Orange and Venus Flytrap pop out from dark grounds of Midnight Teal and Deep Jungle, while Venom Blue and New Leaf become unlikely mid-tones against these extremes. Metallic tones reinforce the sportier side of this trend, which is like an ode to the buzzing life of the jungle.
- Colors are highly soft in nature, bringing the cosmic wellness is the key color direction to follow for the AW19/20 season.
- Purple brings the crystal wellness trend, characterized by the transparencies. Purple is known for the cosmic color.
- Juice generation- Millennials are getting ride of alcohols, as could be verified by the rise of juice parlors globally. Lemon Yellow, watermelon pink offers the color that suits our millennials demand.
Exotic rainforest life and dewy shades inspire a range of heightened greens that elevate classic military olives to create a lush 'mirage resort' look. Accent colors of New Leaf and Larvae Yellow have a luminous green cast that naturally blends with the mossy base palette and gives it an iridescent quality, while
metallic Kombu Green adds luxury.
The Sober Generation is a multifaceted palette with spiritula and mental health affecting colors are best suited for our template. That has an almost cosmic charge, such as Aruba Blue, Bug, and Kowhai Yellow, which alter in color value when paired together or against botanical tones of Deep Jungle and Midnight Teal.
This is a palette of offering well beings but also tonal pairings. Cosmic Purple flares harmoniously next to mineral Pink, while Tropic Moss and Green work for transitional items. Metallics are essential for elevating and evolving the palette's versatility.