F-TREND
|Fashion Trend

The Big picture aw 21/22

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Detailed Trend Analysis

In-depth insights and strategic recommendations

Change is the only constant, requiring an open-minded and innovative approach to help us adapt to a future in flux. “More science fiction” is needed to save the earth, according to design site Dezeen, but the best emerging ideas turn fantasy into fact.

The World Health Organization has declared that air pollution is the world’s biggest environmental health problem, transforming pollution-protecting skincare, purifying house plants and air-filtering face masks into booming lifestyle categories.

Pollution protection is being built into more everyday products, like Ikea’s Gunrid curtains, with a photo catalyst coating that can break down pollutants before they enter the home.