AW 2026/27

PRINT & PATTERN FORECAST

STREET ZEST

Under the theme "Street Zest," the A/W 2026/27 season celebrates a vibrant intersection of fashion, functionality, and joy. Prints and patterns take center stage, drawing inspiration from three distinct narratives: Vintage Revival, Ecological Illusions, and Frigid Snow Domains. These themes resonate with the dynamic lifestyles of contemporary consumers, blending nostalgia, nature, and wintery aesthetics to craft an expressive and uplifting vision for street and outerwear fashion. Vintage Revival revisits classic patterns with a modern twist, offering a sense of familiarity while embracing fresh design techniques. Ecological Illusions highlights nature-inspired graphics with an imaginative edge, reflecting consumers' growing connection to the environment. Frigid Snow Domains channels the stark beauty of icy landscapes, delivering crisp, minimalist visuals perfect for winter outdoor wear. These design directions are tailored to create stylish yet functional outdoor and sports-leisure apparel, aligning with the increasing demand for versatile pieces that complement both urban and exploration-driven lifestyles. For brands focusing on outdoor adventure, these themes present an opportunity to innovate while resonating with consumers' desire for joy-infused fashion.

In the trend of diverse lifestyles, cross-border coordinators opt for light outdoor adventures to seek simple and pure joy in the most natural state. We advocate integrating the outdoor spirit into daily life, making each trip a small retreat for the soul. In this fast-paced era, outdoor activities are not just extreme challenges but also a relaxed and enjoyable lifestyle. The "Street Zest" theme promotes easy participation and immediate departure, allowing for complete relaxation of both body and mind without complex preparation.

Realistic prints, with their intricate and lifelike depiction, vividly showcase scenes like sports arenas and urban landscapes on jerseys, adding a touch of surreal art to sportswear and making jerseys suitable for everyday wear. At the same time, classic emblem elements of sports uniforms are retained, adding a hint of vintage atmosphere. Rhythm and movement are expressed through smooth lines and dynamic geometric shapes, creating a flowing visual appeal that imbues the jerseys with unique vitality and dynamism during physical activities.

The racing motorcycle pattern, with its streamlined design and dynamic sense of speed, incorporates the fervor and adventurous spirit of motorsport culture into the design. Sharp icons use a clean and powerful graphic language to convey strong brand identity and modernity, capturing attention and leaving a lasting impression. The futuristic functional style focuses on combining technological sensation with practicality, using gradient effects to create a highly modern design. From the patterns to the overall shape, it reflects an exploration and imagination of the future world, inspiring consumers' limitless longing for speed, power, and innovation.

Designing elements such as rackets in an orderly arrangement, as a variation of wave points, creates a new style that is both retro and modern. European patterns are full of complex and elegant details, which are simplified and combined with rhythmic lines to inject strong cultural heritage and artistic value into the design work. In addition, drawing on traditional folk pattern elements, combined with symbols such as stripes and speed icons, it showcases the unique charm of different cultures, bringing a touch of nostalgia and vitality to modern design.

Based on outdoor camouflage, the design uses realistic plant patterns and graffiti techniques to create a look that is both functional and stylish for urban explorers. Realistic plant patterns evolve from traditional camouflage, adding a touch of natural vitality. The mottled graffiti, as a form of free expression, combines the spontaneity of street culture with natural elements, resulting in a layered and personalized visual effect that brings a unique urban trend to the design.

Minimalist lines use clean and crisp strokes to outline the basic shape of patterns, giving them a light and airy feel while highlighting the beauty and rhythm of the lines themselves. Dot dispersal creates patterns with small, dense dots, enhancing the sense of movement and vitality. Additionally, simple geometric shapes are used to create rhythmic visuals, with their interactions bringing balance and harmony to the design. Such patterns can be presented with techniques like epoxy printing and perforation.

Using printing techniques to simulate natural folds in the fabric not only enhances the realism of the patterns but also adds an element of fun detail. Snow-capped mountain impressions draw inspiration from the ice and snow landscapes in nature, recreating the textures and contours of snow-capped peaks, providing a vivid, immersive experience that aligns closely with ski resort scenes. Expressive hand-drawing captures the essence of snowy landscapes, abstractly representing the beauty of snow scenes, imbuing the patterns with vitality and conveying a tranquil yet mysterious atmosphere.

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