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AW 2026/27
MEN'S
BLAZER/OUTERWEAR FASHION FORECAST
THE ALTERNATE FUTURE
Overview
THE ALTERNATE FUTURE
Technology, the eternal engine driving human progress, is changing our world at an unprecedented speed, and the boundary between virtual and reality is gradually blurring. Clothing and technology, two seemingly completely different fields, are blending and coexisting in an unprecedented way in modern society, together shaping a new landscape of future fashion and lifestyle. Experience the fashion revolution brought about by the rapid evolution of AI, and explore the endless possibilities about the future together.As a product of the intersection of the fashion industry and the technology wave, the futuristic futuristic trend of science fiction has been confirmed in 2023, indicating that futuristic technological elements will continue to heat up in the fashion industry. As the key driving force behind this trend, Generation Z's consumption needs and aesthetic orientation will continue to drive the fashion industry to explore the infinite possibilities of the metaverse, jointly shaping a new era trend that integrates reality and virtuality, technology and fashion without boundaries.
REPORT SUMMARY
The Outworldly Style of Digital Aesthetics
In the virtual world of AI, future exotic clothing has been born like a dream. It cleverly integrates elements such as colorful transformation, digital world, and technological fabrics, and through the infinite creativity of AI, creates a more exquisite, complex, and personalized product appearance. This is not only a new fashion trend, but also an exploration and challenge to the unknown world.
Innovation in form and structure
Emphasize experimental exploration of clothing form, including non-traditional cutting, exaggerated volume sense, multi-level structure, and clever combination of symmetry and asymmetry. These designs challenge traditional dress codes and showcase a surreal or futuristic aesthetic.
Digitization and personalization
Technologies such as 3D printing and digital weaving make clothing design and production more flexible and personalized. Brands can use these technologies to customize unique clothing for customers, and even involve consumers in the design process, achieving true personalized fashion.
Trend Concept
Trend concept:Combining the concepts of AIGC and Y3K with the theme of the future world, interpret the embrace and exploration of technology by consumers in the Z era.The rise of science fiction futuristic style is reflected in the widespread application of high-tech materials, futuristic cutting, and unique patterns and colors borrowed from science fiction movies or game elements in clothing design. The high emphasis on clothing form and function is reflected through the fusion of pragmatism, deconstruction and reshaping, exaggerated styling, and metallic texture.
Y3K:It refers to a new fashion style inspired by the 3000s, with a sense of near future. Using blue, white, gray, fluorescent, and metallic colors as elements, showcasing sci-fi and surreal visual effects.
Trend pattern:
Metal silver letters, electronic psychedelic, sharp mechanical darts
Trend style:
Alien civilization, mecha warriors, vanguard abilities, futuristic commuting
Trend color:
Lime, Coral Orange, Rose Grey, Plum Truffle
Inspiration Driver
Science Fiction Futurism Aesthetics
On the stage of Shanghai Fashion Week in the spring/summer of 2024 and the autumn/winter of 24/25, Zhou Xiangyu, with his keen fashion insight and profound artistic understanding, engaged in a philosophical discussion on the interweaving dialogue between technological progress, humanistic spirit, and future lifestyle through clothing, presenting viewers with a future fashion picture that is both philosophical and visually impactful. At the same time, it is a unique insight and imagination of the AI driven future world.
Weekend Pictorial
This blockbuster adopts AIGC technology to build virtual scenes, using virtual AI scenes to construct a diverse and imaginative "Fashion Art Museum" for the new series of Chinese designers. In the context of the merger of real and virtual, it attempts to ask questions about the future.
Creating CASETiFYThe "JOURNEY TO Re/BiRTH Reincarnation Journey" inspiration space landed in Anaya from April 27th to June 10th. The overall design concept adopts futuristic silver and sustainable green, creating an inspirational world that carries the vision of a beautiful nature for humanity on the spring rich Gold Coast.

Digital Artists
Based on some current physical objects and combined with AI painting, a series of "future products" made of glass materials have been created, presented in the form of retro advertisements, with bright color embellishments, perfectly combining retro texture and technological sense.
The Italian art team Str4geThing utilized artificial intelligence design software to combine Renaissance style elements with modern fashion, creating numerous AI art pieces that showcase the power of AI driven design and innovation.
CONSUMER PORTRAIT
PURPOSE
Virtual shopping, intelligent house,
Creative interactive devices and human-computer interaction, Art exhibitions, Fun Player, Technology healing, Fantasy Futurism, Space immigration
VALUE
Fun Player, Technology healing,
Fantasy Futurism, Technology enthusiasts
PRODUCT DIRECTION
Sharp cuts, shiny texture, bubble quilt, laser cuts, holographic patterns,
Theme Colors
COLOR SCHEME
Hyper Space- Smart Future





Hyper Space- Interstellar Ecology






Style Insights
Generation Z, with their natural closeness to the digital world and fervent anticipation for future technology, no longer limits their understanding and expression of fashion to physical wear, but extends to personalized shaping and social display in virtual spaces. They aspire to showcase their own style through technology empowered fashion items and virtual experiences, while actively participating in building and immersing themselves in a fashion ecosystem that integrates reality and virtuality, full of imagination and innovation. The theme of the future alien world comprehensively interprets the relationship between technology and clothing from four conceptual directions: alien aesthetics, mecha warriors, avant-garde functionality, and futuristic commuting.
Alien Aesthetics
Pioneer Techwear
Future Office Commuting
Mech Warrior
Alien Aesthetics
Inspired by science fiction literature and movies, the design incorporates elements such as interstellar travel, extraterrestrial life, and landscapes of unknown planets. Through bold color combinations, textures and patterns of non terrestrial forms, and functional details of space suits, it showcases the yearning and imagination for the unknown universe.



Brand Recommendation- Songzio
Songzio is a self owned brand of the same name founded by Korean designer Songzio in 1990. As one of the leading Korean designer brands, Songzio has always been known for its premium texture, unique design style, and perfect tailoring. Songzio men's clothing is full of contrast and symmetry, circular and angular shapes, conflicting lines and colors, showcasing the unique "balanced aesthetics" of Korean designers.
Style- Mech Warrior
If armor was a barrier used by ancient people to protect their bodies from harm, mecha was an advanced version of armor at that time, based on futuristic armor inspired by technological imagination and cyber style.



Recommended Brand-Heliot Emil
Heliot Emil, located in Copenhagen, was founded by Danish brother designers Julius Juul and Victor Juul under the name of their great grandfather. Since its debut at Milan Spring/Summer Fashion Week in 2017, it has continuously challenged new heights of creative expression. Its pure Scandinavian aesthetic is characterized by high practicality and customized materials, exploring the connection between external form and internal function through a series of futuristic streetwear clothing, accessories, and objects.
Recommended Brand-Heliot Emil
Recommended Brand- Xander Zhou
During the 24/25 Autumn/Winter Fashion Week, Xander Zhou released the Pro technology high-definition collection "SCIREMONY", which boldly challenged and reconciled two seemingly contradictory concepts, creating a new fashion context. Using clothing as a carrier, a philosophical discussion on the interweaving dialogue between technological progress, humanistic spirit, and future lifestyle is launched, presenting viewers with a future fashion picture that is both philosophical and visually impactful. At the same time, it is a unique insight and imagination of the AI driven future world.
Recommended Brand- Xander Zhou
Pioneer Techwear
Adopting a modular and detachable design approach, combined with environmental protection concepts and futuristic spirit, we aim to create a practical, efficient, and technologically integrated experience, creating a more personalized wearing experience.
Recommended Brand- Post Archive Section
Post Archive Factor (PAF), a cutting-edge fashion brand in South Korea, specializes in combining avant-garde sportswear with futuristic jackets to create clothing items with a unique future deconstruction style. Expressing one's vision through blurring the distinction between reality and imagination, deconstructing and reassembling clothing.
Recommended Brand- Post Archive Section
Style 4- Future Office Commuting
Drawing on the characteristics of futuristic style, using streamlined contours to create a visually stunning effect with a strong sense of technology. Using a cool color tone that symbolizes the future as the main tone, try to explore more possibilities in clothing through staggered splicing techniques.
FUTURE OFFICE





RECOMMENDED BRAND- PERMU
Permu is a personal fashion brand founded by Chinese emerging independent designer Pan Heyun in London in 2022, and has been rated by WWD as one of the most noteworthy brands. The latest series combines minimalist and deconstructive styles, with designers adept at combining meticulous details with traditional cutting techniques, exploring innovative techniques and various artistic expressions.
Key Item- Futuristic Layers
Key Item- Futuristic Layers
Layering adds the aesthetic to blazers and futuristic appeal.



Key Item- Long Sharp Overcoats
Key Item- Long Sharp Overcoats
"Overcoats featuring bold, wide shoulders, contrasting lapels, and sharply defined edges capture the essence of this standout style. To fully embrace the trend, opt for a color palette dominated by metallic greys and soft white hues, adding a sleek and contemporary touch to these statement pieces."


Key Pattern- Metal Silver Letter
The letter shaping of 3D visual effects focuses on the futuristic feeling of cool tones, exquisitely simulating the coldness of metal. Especially through the clever use of silver, it not only strengthens the high-tech atmosphere in the visual world, but also subtly reflects a smooth and avant-garde cyber world, allowing every detail to emit the cool brilliance of future technology.







Future Science Fiction
Future sci-fi patterns deeply integrate the essence of metaverse concepts and cutting-edge electronic technology. Through vivid virtual characters, imaginative digital landscapes, and surreal elements that challenge the boundaries of reality, we jointly construct a distant and approaching future perspective, leading viewers into a high-tech aesthetic field intertwined with code and fantasy.






Key Pattern-Sharp mechanical dart
The sharp mechanical dart pattern combines precise mechanical elements, avant-garde technological inspiration, and sharp exterior design, showcasing its unique charm. This design cleverly utilizes full plate printing, precise positioning printing technology, and subtle mini jacquard or creative splicing techniques, each aimed at highlighting its extraordinary visual effects and texture, creating a unique style vocabulary.






Key Pattern-Electronic World
The pattern adopts a pixel grain style, integrating electronic technology colors such as blue, purple, orange, and neon green tones, and adding blurry visual effects to create a unique atmosphere.






Key Pattern-Psychedelic Shades
The psychedelic light and shadow design elements create a unique electronic psychedelic atmosphere, integrating the exquisite texture of technology. At the same time, the integration of the Tindar effect adds a touch of mystery and depth, making the design visually full of layers and charm.





KEY SILHOUETTE- Expanded Volume
The down jacket features an exaggerated design with an O-shaped silhouette, combined with AI technology to create a unique appearance. The overall lines are smooth, showcasing a perfect fusion of fashion and technology.




Key Details- Mechanical Cutting
Through the clever use of geometric cutting and irregular shapes, as well as the precise application of mechanical cutting, the constraints of traditional pattern design have been broken through, greatly enhancing the visual impact. The combination of fluid lines and minimalism simulates future themes such as speed and motion, injecting infinite vitality and dynamism into the design, presenting a unique modern aesthetic.







Key Details-Zipper Segmentation
The clever design of the zipper not only enhances the practical functionality of the product, but also achieves perfect integration of the structure. Meanwhile, this is also a visual focal decoration that adds a unique technological charm to the product.








Key Accessories- Metal components
Metal elements not only enhance the overall visual appeal in design, but also strengthen the expression of modern avant-garde style. At the same time, brands can provide customized designs to meet consumers' pursuit of uniqueness.




Key Patterns
Usually, sans serif fonts are used as the foundation, which are concise, modern, and more in line with a sense of technology. On this basis, the font is moderately deformed, such as stretching, tilting, cutting, etc., to create unique technological style fonts. Simultaneously utilizing techniques such as perspective, overlap, and transparency to create a three-dimensional spatial sense, making the letter pattern appear not only flat, but also existing in a virtual digital space, increasing depth and complexity.
Key Item- Futuristic Laser Cut
Key Item- Futuristic Laser Cut
"Intricately tailored futuristic cuts redefine the modern business suit for young professionals seeking innovation and individuality in their office wardrobe. These suits make a bold statement, effortlessly combining sophistication with a fresh perspective, perfect for those eager to stand out and command attention among their peers."
Key Item- Metallic Blazers and Overcoats
Key Item- Metallic Blazers and Overcoats
Store Display Planning
By combining the cold and hard feeling of metal with wood, stone, or other natural materials, a modern and warm spatial feeling is created. Although metal itself has limited color tones, it can be combined with other colors or materials, such as warm toned lighting, glass, mirrors, etc., to create rich visual layers and make the display more full. The display structure is designed with streamlined or geometric shapes using metal materials, breaking traditional frameworks and increasing visual interest and modernity.
STORE DISPLAY PLANNING



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