After a prolonged gap, the New York fashion week Spring-summer 2022 is a new life to the fashion world since lockdown made us feel the fashion industry lost its direct communication with the consumers.
We discerned it as an impressive start that is full of energy and hope for a better future for the fashion industry that is traditionally glamourous and creative at the same time.
For the spring-summer 2022 runway, we couldn't ask much since designers have worked hard to present their ideas in whole new design concepts and themes considering how pandemic has shifted the consumer's life towards undesirable things, and why we need to see the future through new optimistic lenses.
It is a time to acknowledge the designer's attempt in meeting consumer demand, attracting youth buyers, at the same time being relevant to the market by making something beautiful and glamorous especially when the covid 19 severely impacted the supply chain.
Based on our consumer analysis- pandemic shifted our desire for outdoor life and freedom. This could be further observed from the recent trend of the travel industries witnessing a surge in new travelers across Europe and America.
We are also observing the arrival of romanticism and nomadic joy among youth that returns psychedelic, mushroom, gingham, and geometric optical illusion prints at the new york fashion week.
Dresses, shoes, and accessories at Anna Sui and Collina Strada's S/S 2022 exhibition had joyful motifs, bright colors and, the use of lace fabrics for their swimwear-inspired dress resembling a festive mood.
Skateboarding and grunge looks are expected to gain major drift in the youth fashion market. There are additional possibilities of anti-fashion sentiments in consumers who are concerned about regulated freedom due to the government's covid management rules that made the public believe their rights were compromised.
The above development is leading to an anti-establishment and anti-fashion mindset that is proving to be a significant issue in youth clothing styles which is about to redefine the future of fashion.
Wide baggy denim shorts combined with unbuttoned shirts or extra loose jeans with bralettes spotted in the Coach collection is indication designers are putting freedom as the consequential trend for the forthcoming few more seasons.
Check out our curated reviews of New York fashion week's top designer's collections and themes of the season.