AW 2022 New York Fashion Week brings contrast, disorder, and conflicting approaches to design development. At one point, a considerable number of designer themes were about positivity and sanguinity, but dominant earthy color choices didn't justify the motives.
While we were expecting the Autumn winter 2022 items will be delightful, bright, and have a lot of glamour, the overall color rolled around to swarthy and muted tones.
Compared to the London and Milan AW 2022 fashion week, the New York runway missed the opportunity to promote the consumer's appetite for well-being in design, aesthetics, and overall design direction.
Most of the colors dominated at the AW 22 season are dusty and brown shades that emerged in the Coach, Tiffany Brown, 3.1 Phillip Lim, Brandon Maxwell, and black as the prevailing hue in Christian Siriano, and Helmut Lang collection.
Many designers this AW 2022, isn’t interested in the at-home, cozy dresses instead they are putting traditional oversized maxi dresses. American designers are making sure their buyers forget about the past and get normal after the last two disastrous years. However, we were expecting highly a youthful style attitude. What we see a long dresses, couture kind of intricate dresses and lack of streetwear influences.
The important trend observed in New York, designers are feeling a sense of national pride. We’ve had Coach relaying coming of age of middle America; Brandon Maxwell feeling nostalgic of his Texan upbringing; and Christian Cowan illustrating Manhattan's nights out.
Consumer's expectation-
Based on our 2022/23 consumer behavior research and forecasts, buyers aspire the happiness in everything they buy. Well-being and spiritual pleasure will be the key to the brand's success in the forthcoming seasons.
Covid has impacted our sexual desires. Breakups, Divorces, and lost sexual desires propelled the desire to reveal skins and little more glamour. These motivations might have pushed the recent cutout trends we first observed in S/S 2022 season.
Overall, at the New York fashion week, we witnessed the gypsy, sexuality, erotic, and 90's grunge theme among the top trending style direction. Especially in Coach, Tory Burch, and Ulla Johnson's runway show, we noticed the continuation and slight updates in the previous S/S 2022 seasons' hippy dress and overall style.
Key Item-
Bra top by Herve Leger, and Private Policy, 3.1 Phillip Lim,
Waist band cloth- Proenza-schouler,
Designers to focus - Hardware LDN, Helmut Lang, Herve Leger, PH5,