The biggest key trend Athleisure gone missed at Amazon India fashion AW16.  Weeks ago the most anticipated seasons first gala had a great voluptuous end. We witnessed lots of emerging trend and continuation of already existing trends.

First to recap some of the trends that were popular at the show. In a silhouette trend Cold shoulder, fur jacket slit skirt, sheer dresses, ruffles, culottes and the reminiscence of 70’s fluid and nomad were the key trends.

Athleisure – The biggest missed trend

Athleisure is not just trending now, its lifestyle now. Women or men consumers are looking for more flexibility, comfort as health is getting more promotion and key social phenomena in the main metro cities of Indian and world. Delhi Government is now promoting pollution-free Delhi, the even and odd policy of Delhi evoked society to rethink about personal health which directly affected India and Globe.

Celebrities are getting spotted wearing Yoga pants, promoting yoga, gym and sports subconsciously affecting society.  Society is changing towards comfort as men and women both are actively busy in work, office and shopping. CEO of the company is wearing comfortable track pants for the meeting instead of tailored coat, shirt or trouser.

Current Market size

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The rise of athleisure has been downplayed by some analysts who believe it’s just a passing fad.. According to research from the NPD Group, U.S. consumers spent $323 billion on apparel, footwear, and accessories in 2014 – a 1 percent increase over 2013. That 1 percent, however, represented about $2 billion in sales and was largely driven by consumer spending on active wear, athletic performance footwear and bags.

Levis initially ignored athleisure trend and continued its classical offering to consumer which caused the firm continuous loss of more than 6%.  Later on Levis started to play with yoga denim pant, and promotion of comfort jeans style thorough its campaign which helped it to regain the lost market.

International Runway Trend

At Paris, Milan, London and New-York we witnessed the rise of comfort over couture. The generation z designers to the old fashion houses started to play more with athleisure style. From Fendi, Balmain, to Courrèges. There is more than 3% increase in this trend.