The current consumer's challenge is to build the work life and daily physical activity equilibrium- for such reasons the sportswear brands are now finding key opportunities from the consumers blurring demand where individuals are looking a product to help them in their work and activity.
The young women are now fusing yoga wear with their office as well, and deliberately we can see this is likely to change men's market.
Here are the 5 megatrends shaping up the future of activewear/sportswear market