Pantone comes up with the new fresh take on color for the season year 2019 that talks about the experiences a consumer witness in his natural and digital life. The Living coral is for the consumers craving for the human and digital connection simultaneously. The color is trying to act as the bridge for humanizing the digital world between two and many humans.
According to Pantone
Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.
Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.
The Pantone color code for FASHION, HOME + INTERIORS (COTTON) is PANTONE 16-1546 LIVING CORAL TCX