Dear Pantone your color of the year is disastrous and irrelevant
Pantone announced "colour of the year" back in the last month of December 2016 but sadly we couldn't agree on Pantone's decision for selecting Zesty Greenery as the colour of 2017.
We are surprised, as our trend team is unable to validate its significance either at the streets, retail or at the catwalk. According to Pantone the decision for selecting "greenery" as the colour of the year, as its represent peace, harmony, power of revitalization. Greenery is combination of yellow and green which is all about the start of spring season
Greenery was always the part of the colour palette and will be even for the 2018 and onward, unlike emerald (Pantone’s top colour for 2013), soft green is tough for most people to pull off. Unless you’re a redhead, don’t bother investing too much in this trend.
After analysing millions of SKU, from eCommerce, and our in-depth analysis of the street's trend, bricks & mortar retailers we are unable to validate its commercial relevance to be successful in coming months. According to our analysis only we have found only 1% designers preferred greenery at the ss17 runway shows at Milan, Paris, London, New York, New Delhi and Mumbai.
Pantone being the industry expert on all things colour, but it may have missed the mark on its latest pick for colour of the year. While there were glimpses of Greenery on the runway, the light yellow-green hue described as “zesty”, and “fresh” took a back seat to rosy pinks, powder blues, buttercup yellows and classic black-and-white combos. Unlike emerald (Pantone’s top colour for 2013), soft green is tough for most people to pull off. Unless you’re a redhead, don’t bother investing too much in this trend.
Catwalk colour Trend S/S17
Our team has analysed catwalk trends from the major global runway shows like Milan, Paris, New York, London, and New Delhi. After analysing more than 3000 collections from the 200 designers we have reached the conclusion, shades of blue and Pink are creating the buzz this time.
Instead of Greenery, shades of Pink and blue is making the news
Pantone had declared a shade of green called Kale will be 2017’s hottest. We respectfully disagree. Green looks good on about 4% of the population. Besides, kale (real kale) is so 2015.
Instead, this year in retail will be defined by shades of pink. Sure it’s not a color coming from left field, but it will be the leading commercial palette of the year. From Miami blasts of flamingo to the girlish tones of blush and nude. Solange digs it. Chloé and Chanel endorse it. Topshop will be retailing it.
Zara and H&M are already boycotting Kale; instead, their SS17 collection is more to shades of soft Blue and Soft Pink. Less than 1% of Items have found using greenery as the key color Palette. Jewel tones of Green color are best suited for accessories as preferred by the consumers.
The Greenery - Not even popular in men
2016's colour of the year was equally prevalent in men and women, for all the category of the men's and women's wardrobe, from dresses to outerwear. Greenery the colour looks neutral to both the genders- it's neither rejected nor accepted by both. Our advice for the retailers is to use greenery for the autumn winter collection. Retailers can put it for their outerwear collection, but the pastel Pink and Blue is performing currently better as seen at major street trends of the global fashion cities during December month.
Less than 0.5% styles at the Men's SS17 runway shows we spotted greenery. Burnt Sienna, Camel, Grey, Shades of Blue, dark red as being the most popular colour choice of the designer's colour palette.