Jaipur, India -Fashion and design have been a way of life for the two friends who bonded over coffee and endless conversations on designing to give the fashion world a new sublime taste of east meets west, a subtle way to integrate their contrasting cultural molds into one. These ideas took shape through IMAIMA, a quintessential label for a contemporary woman who is no longer seeking in-trend wear but clothes that define her and enhance her personality.
Sajal Dewan and Bahhareh Karimi have worked tenaciously to realize their dream of building a global brand with a touch of their cultural ethos. IMAIMA is steadfast in achieving its aim of taking the indigenous craftsmanship to the world with modern silhouettes creating minimalist styles that reflect understated luxury. IMAIMA extensively uses natural and hand- woven fabrics and incorporates ethical practices in its manufacturing, keeping the entire process transparent. Sartorial heritage with functional designs forms the core of IMAIMA’s designing which are effortlessly stylish.
The instantly attractive designs are made with intricate motifs in thread and beadwork meandering on limited edition pieces. The colors are soft and the fabric rich which gives a natural sheen to the garments. On a surge to create more functional and delectable designs, the experienced and inventive team of IMAIMA has the lot more to offer in the future with its exclusive F/W 2017-18 Collection and Spring-Summer 2018 which will showcase exclusive designs using rich fabrics and silhouettes, just the way our customers across the globe like it. In just a short span of time, IMAIMA has gathered adulation for its collection from women across different age- groups, helping the brand acknowledge it is on track with what it set out to achieve.