Anita Dongre Grassroot store opens at The Chanakya, Delhi
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Thursday evening, the lovely Delhi winters felt warmer as friends and fraternity celebrated the launch of the Anita Dongre Grassroot store at The Chanakya. The leading designer, along with His Excellency Nadir Patel, High Commissioner for Canada to India and his lovely wife Jennifer Graham, hosted the evening over champagne and hor 'd oeuvres.
Anita’s sustainable luxury brand Grassroot has been embraced by Delhi women since the time it started. This will be the very first standalone Grassroot store in the capital. “We are very excited to bring our flagship experience to this city through the beautiful space The Chanakya offers us,” said Anita.
The Chanakya has become the country’s leading luxury mall housing foremost Indian and international brands. The new Grassroot space, spanning 1500 square feet, truly emotes the brand’s philosophy – revive, sustain & empower. The décor is accented by elements of rose gold, cork, and sustainably sourced wood. Every detail is special in this store, from custom-made racks that give a nod to the humble shuttle (used to handwave fabric) and dreamy wall panels of handwoven chanderi and handspun cotton that tell the journey of the brand. A unique feature in the new interiors is the ceiling that has reels running across with suspended installations of garments, allowing a three-dimensional view of the pieces.
The designer presented a capsule collection for Fall-Winter, to mark the launch of the new store. The collection showcased exquisite hand embroidery inspired by the biodiversity of rural India. Atypical to winter trends, a splash of color brought warm cheer into this collection. Anita has also experimented with the stretch handloom textile this season, which allows comfort and easy movement while giving the characteristic luxurious feel of Handloom.
To add to the celebration, music maestros Ritesh Prasanna and Tarit Pal kept the guests thoroughly entertained with their sweet melodies.