Amit Aggarwal unveils collection at India Couture Week 2020
“Couture for me is a feeling of wearing an outfit that is made especially for you, embodying your spirit and aesthetic. We always tread a balance of the surreal and functionality of the garment and it’s exciting to translate that vision into a digital experience. At the heart of it is our constant brand story of intricate craftsmanship and hand embroidery”, says the designer.
The digital store will feature Amit Aggarwal’s signature textiles and workmanship. From sarees and lehengas to dresses and separates, the offering also includes his luxury prét line with the promise of seasonal capsule collections. The website and its many collections are a proud call from the future of Indian craftsmanship.