Amazon India fashion week S/S17 day1- Bohemian Style leads the day

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Amazon India fashion week kicked off its spring summer 17 runway. More than 110 designers participating, 63 designers on the ramp at the AIFW SS17 along with Italian fashion show in association with ITA(Italian Trade association). This season’s key highlights are British airways partner’s with FDCI to bring Amazon India fashion week S/S17 collection. Also recalibrating the show venue, FDCI backs to NSIC ground Okhla.

 

Amazon India Spring Summer 17 day 1 shows

 

On announcing the schedule, Sunil Sethi, President, FDCI said, “We are celebrating the first two days as Handloom and Textile days (with the exception of the evening sponsor shows). As the latest edition of the Amazon India Fashion Week Spring-Summer 2017 is set to begin, we are delighted to announce the schedule of the best talent pool, who, with their inventive ideas will make it a riveting ride.”

On Day first the India’s ace designers Rina Dhaka, Samant Chauhan, Krishna Mehta showcased there amazing creations.

Amazon India Spring Summer 17 day 1 key fashion trend

Key Detailing’s- Cold shoulder trend as we have predicted last year is still picking up as we witnessed today at the runways of Rina Dhaka and Samant Chauhan’s collection. Nomad style looks taking great jump and its commercially getting validated at this season. Samant Chauhan’s  royal edgy collection looked elegant manifested into gowns and dresses. British Airways’s Love generation themed collection brings the bohemian style with the biggest commercial update.

 

Samant Chauhan

 

Cold shoulder trends

 

 

Key Prints- Florals still blooming no matter what the season is. Samant Chauhan’s big bloomers to Rina Dhaka’s intricate floral designs take the eyes of spectators. Check

Key Color- Blue, white, baked pink emerges as the key color of the day.

Accessoris- The leather belt is enjoying its moment in the sun, it came knotted, buckled or tied, with the scales titling in its favour and designers now cinching the waist to give a more structured appeal.  An asymmetric dress was thus, bolted in with a black leather belt complete with fuchsia embroidery.

 

Leather belt fastened over fluid dress

 

Key Theme: The 70s tassels and fringes too made a fleeting appearance, and so did bamboo handles and nifty backpacks, but the ones which were heart stealers were the thin wired flower earrings and the peacock printed parasol, which will keep you artfully fashionable, even when you are sun bathing!

Designers Overview

Love Generation- Everything was sort of short and sweet, they had fun with denims, so there was a barrage of minis, some came studded, others were plain as peek-a-boo shoulders remained omnipresent. Hip was the buzzword as roomy pants, capes and boyfriend button down shirts came armed with the 80s flavour 

Rina Dhaka- Rusty tones, crinkled sari gown dress, lace and transparency have been the leitmotif of Rina Dhaka’s design aesthetics and seldom has the designer deviated from this set ethos. But this time she did take a stroll in uncharted territory by including Paithani, woven in Aurangabad, Maharashtra in the finest silk to herald a kaleidoscopic effect.

Krishna Mehta- asymmetrical tunics, tie and dye techniques along with an interesting palette of limes, plum and pink rubbed shoulders with the playful embroidered motifs—pineapples, birds of paradise and robust roses which burst open on the catwalk. The traditional yarn got a nifty makeover as it was teamed with animal print tasseled moccasins and gold leaf necklaces.