aLL Primero by Narendra Kumar for Lakme Fashion Week winter festive 2018

Table of contents

“Never Hyde”

 aLL Primero by Narendra Kumar atLFW W|F 18 

'Fashion is for one and all' – this motto of aLL- The Plus Size Stories what makes them work relentlessly to create fashion that is approachable for all. aLL has been changing the game for all the plus size fashionistas since 2005. Other than fashion retail, aLL has been creating a stir and breaking societal stereotypes by showcasing its designs with PLUS SIZE models on the fashion runway in the prestigious Lakme Fashion Week. aLL stands ground on its motto of ‘Fashion is for aLL’ on the ramp which was always perceived as a domain for the size zero models. A proof of their effort is the turnout for the auditions when an overwhelming crowd from all across India came to show support for the third installment of aLL- The plus-size fashion show, to be held at this year’s Lakme Fashion Week Winter/Festive 2018.


The show celebrates the spirit of a diverse fashion culture, as it embraces differences and caters to all body types. This show opens up a host of options for fashionable individuals who have to restrict their fashion choices due to lack of sizes available. The show gives a platform to confident plus-sized males and females who are comfortable in their own skin to boost their interests or career in modeling. aLL has been hosting this event, to break thought processes and stereotypes regarding the plus size to wear a certain type of clothes despite having a personality that differs from such norms, by adding a lot of colors, eccentric prints, and silhouettes to the collection.


This year, aLL-The Plus Size Store has collaborated with Narendra Kumar who will be designing 'aLL Primero' Collection- ‘Never Hyde’ for aLL's Autumn Winter 2018 collection. aLL understands that plus-size men and women still battle body shaming, even as the world is slowly adopting a more body positive outlook. Never Hyde is intended to add a more functional fashion to the plus-size segment’s wardrobe. It will be a complete collection driven by multiple easy to wear and durable fabrics and includes everything from bomber jackets, denim jackets, jeans, joggers, to tops, shirts, pants, dresses, jumpsuits, and blazers. They will range from bright denim to luxurious Satin and Sequin.


The collection is curated to prove that a person looks as good as their confidence in the outfit they are wearing. It is aimed to inspire more and more people to discover their personal style and explore fashion choices that correspond to their personality. 

The aLL Primero line will be showcased at the fashion gala and will be available in stores at the same time.

 About Lakmé Fashion Week:

 Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management. Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. For further information log on to


About aLL- The Plus Size Store

aLL: The Plus Size Store is a fashion-forward apparel brand established in 2005 to solely cater to the plus-sized audience in India. aLL's range includes formal, ethnic, party and casual wear for both, men and women. With various sizes to choose from, aLL gives you every reason to be what you are and the freedom to choose what you want to be.  The brand houses everything from western to ethnic wear and accessories with 71 standalone stores and 31 shop-in-shops at Central located across 33 cities across India.


Please find the show details below:

 Event: Lakme Fashion Week W\F 2018

 Designer: aLL Primero by aLL X Narendra Kumar presents ‘Never Hyde’

 Date:  26th August 2018

 Time: 5:30 PM

 Venue: St. Regis, Lower Parel, Mumbai

 Stage: Main Stage Area

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