F-TREND

Design Viability Check

Place a design against the culture it reads as, its palette and its silhouette — measured on catwalk collections and judged against how much each actually moves in your selected market.

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Upload a design and choose a target season. It will be placed against the culture it reads as, its palette and its silhouette.

Culture
Which tribe it belongs to, and where that tribe is heading
Colour
How the palette is moving against this market
Silhouette
Breadth across collections, and its own trajectory