Globally everywhere COVID-19 Pandemic has horribly damaged the economic activities. The London fashion week's 2020 women fashion week is an ambition to gradually continue the lost track, furthermore, start the fashion season.
For many corona virus outbreak is a liberating period to stop, relax and reset. It helped to create something unique that lacked in last few previous seasons. Designers have more time to think and create something playful and engaging stuffs.
For the S.S 2021 season, we spotted numerous designers such as Molly Goddard, Mark Fast, and Vivienne Westwood are pushing enthusiasm and optimism through the intense colors for a very quirky playful mood.
The London fashion week is lingering amidst the darkening clouds of further government constraints due to the recent exponential spike in the pandemic potential second wave. This puts more pressure on LFW to shine especially in the arena of spawning new ideas from the crop of energetic young designers.
The fashion needs to find the purpose especially when everyone is feeling lost it is required to install a narrative of hope and transformation.
After an unquestionably sluggish start in its day one, LFW S/S 2021 seemed brighter today with a lineup of designers with more substantive presentations and of designers with great expectations for sprouting plenty of wonderful new ideas as well as masterful executions of their collections.
Recycling, upcycling, sustainability, and gender fluidity are not just buzzwords here but for many seasons now they are the core missions of these brands that are not yet household names but are leading the fashion industry to a new state of consciousness.
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Key Color Trend Direction:-
The key color trends that developed at the London fashion week S/S 21 were motivated by the playful mood of the designers. It was a time to question and counter the current slow life caused by the Coronavirus pandemic. The positive thing that surfaced during the lockdown was to redefine the future fashion that less is more and help the consumers to smile. Thus, the colors that emerged at the display were bright, vivid, and childlike poppy eye-catching hues.
Key Style Trend Direction:-
While the colors spotted were quirky, the silhouettes had two challenges- to be relevant and to be chivalrous especially when consumers are currently feeling low and devastated. The present situation has impacted lifestyle, which transformed it into quite a relaxed and roomy silhouette as staying home appears as the only option.
Margarete Howell and Bethany Williams have shown us how to achieve luxury in less and why a relaxed look is going to be future for the next few seasons.