Lakme Fashion Week 2020: Indian fashion meets Japan with Bemberg
Smart tech fibres, contemporary style and heritage. Past, present and future are intertwined in the new 'Tattva' collection by famous Indian designer Hemang Agrawal who has teamed up with Bemberg™ by Asahi Kasei, the Japanese yarn manufacturer leading in both high-performative innovation and sustainability. The collection comprises textiles entirely conceived and created by the designer. A new chapter for Bemberg™ glamorous uniqueness for high-end fashion, first Japanese reality that participated at Lakmé Fashion Week 2020, the biggest fashion event in India.
Made from the smart-tech transformation of cotton linters pre-consumer materials while converted through a traceable and transparent closed-loop process, Bemberg™ fibres add responsible values to the collection. Matching perfectly the vision and the ethic of Hemang Agrawal, a designer with more than one eye on sustainability, innovation and in-depth knowledge and respect for traditional Indian crafts and culture.
Tattva debuted at the Lakmé Fashion Week 2020. It comprised 40 exquisite pieces for men and women, all inspired by the 12 Tattva – the natural elements bringing harmony in the universe, according to the Indian scriptures and tradition.
Motifs representing these elements, including quirky versions of moon-phases, tigers, human mind & DaVinci's Vitruvian man were woven into the glittering fabrics. The collection was crafted harnessing the skills of Indian handlooms artisans in the designer's hometown Benares (Varanasi).
Tattva featured Bemberg™ brocades as the predominant textile, along with plain Bemberg™ fabrics and a few blends. The result is an exquisite touch; materials are distinctively smooth like silk, second-skin-like, shining, and bright. On top of that, Bemberg™ yarns add a new dimension in terms of sustainability and comfort by boosting antistatic and breathable performances, unique precious touch while being also biodegradable and compostable.
"We are so happy that we participated in LFW and collaborated with Hemang Agrawal." Says Mr Hideto Tanimoto, General Manager, Bemberg™ Sales and Marketing Department. "The collection has come out wonderful and has brought out the properties of Bemberg yarn such as noble sheen, smooth and soft touch, bright colour, supple drape amazingly. I strongly believe that the collection made a significant impact on the sustainable fashion scene in India. We are expecting that the collection will be successful commercially and will help the local craftsman from Varanasi."
"During our R&D, we found that the yarn, which is available in various counts and deniers is highly adaptable. The lustre, hand-feel, strength and colour depth are very well-suited for premium textiles, which come out of our looms.
For the collection 'Tattva,' we have endeavoured to merge the skill-set of Benares weavers with qualities of the Bemberg™ yarn, to create textiles and apparel, which transcend the boundaries of what is termed as traditional Benarasi."
With the Tattva collection, Hemang Agrawal and Bemberg™ by Asahi Kasei show a new way of making fashion: merging craft & tech, cutting-edge materials and deeply rooted traditions.
A stunning collection marking the rise of craft-tech, a trend is going beyond the dichotomy of ancient and new, injecting the human-based into the high-tech and a futuristic imprint into heritage. Like the 12 Tattva, a new harmony takes shape, intertwined into exquisitely stylish garments.