The consumers are growing gradually, the need that we had with the bags now have been evolved especially due to the covid-19 impact. The 2021 bag trend analysis brings the multiple reasons consumer buy bag, one of the biggest reason is to carry their daily essentials depending on the emotional and lifestyle factors. In 2020 and 2021 the consumer will demand the freedom of carrying.
The current shift in lifestyle demands the functional and easy to carry styles. Today's lifestyle shift based on our megatrend "the perfectionism" consumer are more looking to explore the world and experience the luxury quality of the product.
Our studies have found that women before buying any bags are doing an extensive amount of research prior to purchasing a bag, from blog reviews, comments, rating and review websites, retail stores, and social media. It is a rational process, as handbags, of course, serve a functional purpose, but they also serve an emotional one. A woman considers the purchase to be an investment in her style and personality, regardless of price point, and she does not want to make a wrong choice.
The rise of perfectionism in consumers
Our megatrend "The Perfectionism" brings the insight about the newly evolved millennials looking for the products that just not add the aesthetics but also bring the quality and service of the luxury product. So it is very imperative to the brands to just not bring a beautiful look but also personalized after sales service.
Globetrotter consumer
Designer brands are also collaborating with experts, Globe-Trotter and Tiffany & Co. have partnered, offering consumers a limited-edition luggage collection which boasts the brand's iconic 'Tiffany Blue' packaging, while Italian fashion house Fendi produced its first line of elegant hard case luggage with Fendi branded Cuoio Romano leather handles, created in collaboration with Rimowa.
New brands are popping up to address this wanderlust consumer. Luggage pioneers are exploring new ways to enable successful travel. Away.com (Awaytravel.com) offers luggage and travel accessories for the “thoughtful traveler”.
Raden (https://www.raden.com/) provides fully tech-enabled functionality from weight sensors to removable built-in phone chargers that connect seamlessly to their mobile app. G-Ro (https://g-ro.com/) has designed luggage with large rugged wheels that can take even the most daunting curb with one pass. Modobags ( http://modobag.com/) has launched a motorized suitcase that scoots you along those long and tedious walks to the gate – “The carry-on that carries you” can start your trip with a smile.
Demand for the playful and bright hues in 2021 is growing as consumers look for the youthful appearances of the leather bags especially when the consumers are looking to add extra drama in the present lock-down situation. The bright pinks, greens and yellow will emerge as the key hues.