Bag and Purs trends 2021

The best Bag and Purse trends for 2021

Table of contents

The consumers are growing gradually, the need that we had with the bags now have been evolved especially due to the covid-19 impact. The 2021 bag trend analysis brings the multiple reasons consumer buy bag, one of the biggest reason is to carry their daily essentials depending on the emotional and lifestyle factors. In 2020 and 2021 the consumer will demand the freedom of carrying. 

The current shift in lifestyle demands the functional and easy to carry styles. Today's lifestyle shift based on our megatrend "the perfectionism" consumer are more looking to explore the world and experience the luxury quality of the product. 

Our studies have found that women before buying any bags are doing an extensive amount of research prior to purchasing a bag, from blog reviews, comments, rating and review websites, retail stores, and social media. It is a rational process, as handbags, of course, serve a functional purpose, but they also serve an emotional one. A woman considers the purchase to be an investment in her style and personality, regardless of price point, and she does not want to make a wrong choice.

The rise of perfectionism in consumers

Our megatrend "The Perfectionism" brings the insight about the newly evolved millennials looking for the products that just not add the aesthetics but also bring the quality and service of the luxury product. So it is very imperative to the brands to just not bring a beautiful look but also personalized after sales service.

Globetrotter consumer

Designer brands are also collaborating with experts, Globe-Trotter and Tiffany & Co. have partnered, offering consumers a limited-edition luggage collection which boasts the brand's iconic 'Tiffany Blue' packaging, while Italian fashion house Fendi produced its first line of elegant hard case luggage with Fendi branded Cuoio Romano leather handles, created in collaboration with Rimowa.

New brands are popping up to address this wanderlust consumer. Luggage pioneers are exploring new ways to enable successful travel. ( offers luggage and travel accessories for the “thoughtful traveler”.

Raden ( provides fully tech-enabled functionality from weight sensors to removable built-in phone chargers that connect seamlessly to their mobile app. G-Ro ( has designed luggage with large rugged wheels that can take even the most daunting curb with one pass. Modobags ( has launched a motorized suitcase that scoots you along those long and tedious walks to the gate – “The carry-on that carries you” can start your trip with a smile. 

Demand for the playful and bright hues in 2021 is growing as consumers look for the youthful appearances of the leather bags especially when the consumers are looking to add extra drama in the present lock-down situation. The bright pinks, greens and yellow will emerge as the key hues.

Rise of backpack demand.
  • backpack MK

  • backpack Ninewest

  • Loewe S/S 2021

Backpacks are the essential item for men and women performing the very active life. With the rise of health cautious lifestyle, the demand for backpack risen sharply as it brings the freedom to commuters carry things with ease from Gym to work. Backpack brings the functionality and technical version. A wearer can carry a water bottle, gym accessories and office papers in leather, or a mix of fabrication

At Saks Fifth Avenue in New York, white-collar shoppers are scrutinizing backpacks in much the same way men must have studied briefcases in the 1950s and ’60s, and messenger bags in the 2000s. “The backpack has exploded as the go-to accessory in the man’s wardrobe,”

Waist tie bag

The waist tie bag brings the functionality and expedites to carry small important things such as the small diary, pen, cards and many other essential daily must have things. 

The Idea over here is the freedom making hands free is the biggest reason for the successful adoption of these bag style 

Crossbody bag
  • Crossbody bag from Milan street

  • Crossbody bag-credit ASOS

  • Crossbody bag-credit ASOS

Freeing from carrying bags on hand is what most of the consumers are looking for due to very busy lifestyle, this is the reason crossbody bags with the long metal chain or leather strips are gaining the traction. Freedom is the most imperative key attribute that is why we could expect demand for crossbody bags to rise further. Crossbody small to medium bags are seen mostly popular as spotted on the streets and on the runway.

Large bags are out- rise of medium bags

Large bags are almost gone, now medium and small bags are overtaking them. The crossbody and medium-sized bags are now about to add to the wardrobe. 

Mobile purse
  • Victoria Tomas SS21

  • Victoria Tomas SS21

  • Max Mara S/S 2021

Mobile purses are gaining strength as we have spotted it in yet another season of S/S 2021 at Milan and Paris fashion week S/S 2023 Mens fashion week - June as seen in Victoria Tomas and Max Mara's collection.

Intense bright: handbag color trends 2021
  • Flying Solo S/S 2021

  • Louis Vuitton S/S 2021

  • Versace S/S 2021

Bright hues have emerged as one of the biggest trends for the S/S 2021 season making it one of the most important palettes for the upcoming seasons.

At the time when consumers are facing covid19 related challenges, bright colors are sure to bring excitement and rejoice to the wearer.