S/S 2027/28

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FASHION FORECAST

NOMADICA

<br><div><br></div><div>As a fashion trend analyst, it's evident that the enduring appeal of the "vacation series" lies in its ability to capture the spirit of escapism and cultural fusion. *Nomadica* encapsulates this evolution—a trend defined by its vibrant, handcrafted elements and globally inspired motifs. Rooted in the essence of modern folk aesthetics, this style draws inspiration from urban landscapes, coastal retreats, rustic highlands, and tropical islands alike.</div><div><br></div><div>Through expressive patterns, artisanal embroidery, and a palette that channels sun-drenched horizons, *Nomadica* offers more than just visual delight—it presents a narrative. It reflects the shifting values of today’s consumers, who seek authenticity, connection, and meaning in what they wear. This cross-cultural aesthetic blurs borders, weaving together stories of travel, nature, and identity into a fluid, boundaryless lifestyle vision that resonates with the modern global citizen.</div><div><br></div>

NOMADICA

NOMADICA

Trend concept:The modern folk vacation style is deeply rooted in diverse cultural backgrounds such as cities, leisure vacations, mountain folk customs, and seaside islands. It not only provides a visual enjoyment, but also reflects a profound exploration of cross-cultural communication and modern lifestyles. <div><br></div><div>This article is divided into two major style trends: urban holidays and plant-based countryside, showcasing a lifestyle aesthetic that transcends geographical boundaries.</div><div><br></div><div><br></div><div>Trend elements:</div><div><br></div><div>Urban holidays: Italian travel, striped creativity, leisure sports, afterglow halo, light brushstrokes, vacation architecture, vacation landscapes, marine life, monochrome plants, home style sets, etc</div><div><br></div><div><br></div><div>Botanical village: square scarf patterns, colorful houses, cultural totems, farm feasts, folk geometry, Fair Isle, coarse embroidery, open knitting, natural cotton and linen, knitted cardigansetc.</div>

HUMAN MADE x KAWS launches the "KAWS MADE" Collaboration

CPFM x Nike

A KING OF GUISE Holiday Collection

HUMAN MADE and KAWS have launched a joint collection called "KAWS MADE", which is designed with a beach resort style as its core concept. This collaboration has carefully crafted a series of summer trendy items, aiming to provide consumers with a brand new summer fashion dressing experience. The product cleverly integrates KAWS's reinterpreted brand logo elements with the most representative design features of both brands. Some styles specifically use vibrant color combinations similar to traditional Hawaiian shirts, creating a relaxed and pleasant holiday atmosphere.

The new clothing series, a collaboration between CPFM and Nike, has officially debuted. The ice hockey jerseys with large prints feature blue patterns that recreate ocean and island scenes, with pixel style character designs on the back.

The recently popular program "Random Tour" uses urban vacations to allow viewers to put aside mental stress and enjoy leisure time.

The holiday collection of A KING OF GUISE features summer shirts with different textures and decorative styles, paired with vintage vests and beach shorts, creating a lazy and comfortable seaside vacation atmosphere.

PVP

PURPOSE

PRODUCT

VALUE

For the Nomadica consumer segment, design inspiration is deeply rooted in sustainability, heritage craftsmanship, and the serene influence of nature. These consumers often gravitate toward regression over progression—valuing cultural authenticity and timeless aesthetics rather than hyper-modernity. Key design cues include folkloric motifs, tropical influences, and beachside vacation narratives.<div><br></div><div>In material selection, organic cotton, lightweight linen, and breathable natural fibers emerge as essential. The inclusion of tropical and artisanal patterns adds emotional value and storytelling appeal. Among wardrobe staples, lightweight blazers crafted from these conscious materials will resonate strongly—offering both versatility and comfort for their travel-driven, soul-centered lifestyle.</div>

Today's mindful consumer embraces a lifestyle rooted in sustainability and nostalgia. With a deep appreciation for nature, culture, and slow exploration, these individuals are drawn to experiences that evoke emotional connection and inner calm. They are seekers—curious about the new, yet grounded in the wisdom of the past.<div><br></div><div>Their wardrobe reflects this ethos: lightweight, breathable garments that allow for ease, movement, and harmony with their environment. They prefer to spend time outdoors—dating in nature, moving at a gentle pace, and choosing products that support a serene, spiritually conscious way of living. For these consumers, fashion isn't just style—it’s a quiet extension of a slower, more intentional life.</div>

Traditionalist, conservative and naturalist.

<div><span style="background-color: transparent;">THEME＆COLOR</span></div><div><br></div><div><br></div><div>In terms of color application, folk vacation styles tend to adopt a series of color schemes full of natural charm, jointly constructing a unique aesthetic system that is both close to nature and modern. These colors are designed to create a relaxed, pleasant, and peaceful vacation atmosphere, making visitors feel as if they are in an ideal place far away from the hustle and bustle. The main color schemes for this quarter include Barbados Beach, Gray Sand, Chalk Pink</div><div><br></div><div>, Nantucket Breeze, Beech, as well as Mother of Pearl, Laurel Green, Lima Bean Green, Smoked Paprika, and Slicker.</div>

This theme is based on Chalk Pink as the basic color tone, cleverly combined with clear and bright Barbados Beach and soft and romantic Nantucket Breeze, while embellished with calm and introverted Gray Sand and deep and quiet Beech, thus outlining a wonderful scene like the sea and sky merging into one color at sunset.<div><br></div><div>The second set of colors blends a soft Gray Sand with a small amount of high saturation Red Alert and classic retro style Set Sail, further showcasing the passion and romance of seaside vacation</div>

The first set of colors is dominated by warm Mother of Pearl, with rich Smoked Paprika accents. Laurel Green and Lima Bean Green present the freedom and vitality of mountain villages, paired with bright and eye-catching yellow, like plants that stretch freely and are full of vitality.<div><br></div><div>The second group added Beech on the basis of Laurel Green, with a green color scheme as the main theme, introducing more rich and heavy sunset orange and Smoked Paprika, making the entire series present a retro and nostalgic yet modern atmosphere, which is very suitable for creating brand images that pursue a pure and simple lifestyle</div>

COLOR INSPIRATION

The urban holiday style brings the relaxed atmosphere of holidays into urban life from a leisure perspective, featuring innovative striped designs, casual sports patterns, and home style sets that showcase vitality and comfort, achieving a seamless transition from business to leisure scenes. The pattern mainly depicts the afterglow halo of the beach coastline, light watercolor strokes, and charming vacation landscapes. The items can focus on shirts and hollow knitted pieces.

Style 1- DIGITAL NOMADS

Bugatchi is a modern men's clothing brand founded in 1981, originating from New York, USA. The brand's clothing collection combines relaxed and elegant design with a focus on unique detail handling.

Bugatchi

S. S. Daley was founded by Steven Stokey Daley, a working-class boy from Liverpool. Designer Daley is fascinated by the glamorous traditionalism and the inherent femininity in this hyper masculine culture. Based on the experience of Alexander McQueen and Tom Ford's men's clothing team, he uses profound skills to create his own brand image and practices design work in a sustainable and ecological way.

Brand Recommendation- S.S. Daley

Combining classic Riviera style, monochrome suits and basic knitwear are selected as the core items, paired with floral shirts and printed scarves to add a touch of romance, while striped beach towels and cotton/linen bags/woven bags bring a casual feel to the overall look.

Key Item- Italian Business Travel

Key Item- H-Shape Lightweight Blazers

For the SS 2027/28 season, lightweight H-shape blazers emerge as a key silhouette aligned with the evolving lifestyle of the modern digital nomad. Defined by their unstructured, minimalist cut and ease of movement, these blazers strike the perfect balance between smart functionality and casual mobility.<div><br></div><div>Designed to be compact, breathable, and effortlessly wearable, the H-shape offers a sporty edge while maintaining an elevated aesthetic—ideal for a life lived between co-working spaces, airports, and coastal cafés.</div><div><br></div><div>The palette embraces a calming, adaptable range of neutrals and off-white tones, reinforcing a sense of versatility and refined ease that mirrors the nomadic consumer’s need for transitional, climate-friendly dressing.</div>

Key Item- Multi Pocket Shirt Blazers

Combining classic Riviera style, monochrome suits and basic knitwear are selected as the core items, paired with floral shirts and printed scarves to add a touch of romance, while striped beach towels and cotton/linen bags/woven bags bring a casual feel to the overall look.

Stripe Innovation

Vacation Boys-Lifestyle

Vacation Boys -Recommended Designer- Rowing Blazers

Recommended Print- Vacation Stripes

Key Item- VACATION STRIPE BLAZERS

Key Item-

Key Item-Geometric Pattern Blazer

Taking inspiration from luxury palaces and urban architecture, combined with night lighting and all-over printing, presenting the charming scenery of seaside islands. These designs are suitable for casual wear and beachwear, adding a luxurious touch to vacation outfits.

Vacation Architecture

Displaying beach scenery and palm trees through all-over printing, conveying a strong tropical atmosphere, suitable for seaside islands and beachwear, bringing exotic style to vacation styling.

Vacation Landscape

Featuring illustrations of fish, animals, and the ocean, combined with all-over printing, appliques, small labels, printing, and embroidery techniques, it showcases a rich tropical atmosphere. These designs are suitable for vacation attire on seaside islands, adding vivid ocean elements.

Birds and Leaf

Choose soft tones and all-over patterns, complemented by exquisite edge decorations, to create a loose and comfortable home style set. These designs are suitable for both daily leisure and providing a comfortable experience for vacation wear.

Key Item- Lounge Set

Strolling along picturesque beaches or free mountains, people wear folk style cotton-linen clothing, and elements such as plants, flowers, vegetable and fruit cuisine, folk geometry, and cultural totems are presented in bright colors, giving the wearer fashion and vitality. Exquisite embroidery patterns embellish clothing, making it uniquely charming. The combination of retro style and embroidery art brings a unique experience to travelers.

BOTANICAL VILLAGE

CMMN SWDN is a men's clothing brand founded by designers Saif Bakir and Emma Hedlund in Malmö, Sweden in 2012. Its collection of works incorporates high-quality materials into an aesthetic concept inspired by youth culture, keeping the brand's enduring men's clothing items unique and emotional.

Brand Recommendation- CMMN SWDN

Bode is a brand founded by New York designer Emily Adams Bode, who was the first female menswear designer to make an appearance at New York Men's Fashion Week. This brand is famous for creating classic retro style clothing from a large number of vintage fabrics. Designers use traditional techniques such as splicing, inlaying, and edging to create durable contemporary men's clothing, making it more valuable for investment.

Brand Recommendation- Bode

Mono-toned Plants

Using tropical plants as design elements, combined with printed fabrics and floral appliques, presenting a simple and elegant monochrome plant pattern. These designs are suitable for various occasions and add natural beauty to clothing.

Key Pattern- Green Traditional Motifs

By applying patterns of fruits, vegetables, and other foods, combined with pattern pasting techniques, the scene of rural harvest is vividly depicted. This design not only reminds people of lavish banquets, but also embodies the beautiful vision of harmonious coexistence between humans and nature.

Farm Feast

Key Pattern- Landscape painting

Key Item- Landscape Pattern Blazers and Cardigans

Lifestyle- Cultural Nomads

As global consumers increasingly seek meaningful expression through fashion, there is a noticeable shift toward cultural exploration and heritage-driven aesthetics. Men's blazers are evolving into canvases for storytelling, featuring cultural symbols, artisanal detailing, and fringe elements that evoke a sense of identity and global connection. Rich reds and deep brown hues—rooted in traditional palettes—anchor this narrative, signaling a return to origin and authenticity for the 2027/28 season.

Key Pattern- Folk Geometry

Combining classic geometric shapes with modern aesthetic trends to create unique and creative patterns. By crafts and details such as beads and embedded strips, as well as applying contrasting machine embroidery techniques, the overall effect is made more diverse and rich.

This series focuses on the design concept of combining tradition and modernity, incorporating folk scarf patterns such as geometric patterns and paisley motifs into modern item design, making each piece unique and charming.

Key Pattern- Square Scarf Pattern

Key Item- Folk Geometric Pattern Blazer

Combining classic geometric shapes with modern aesthetic trends to create unique and creative patterns. By crafts and details such as beads and embedded strips, as well as applying contrasting machine embroidery techniques, the overall effect is made more diverse and rich.

Key Item- Ikkat Pattern blazers

The addition of Fair Isle motifs, using intersecting geometric patterns and bright color combinations, adds a touch of Nordic style to the entire series.

Fair Isle

Recommended Designer- Alanui

Alanui Brand's recent collection is focused on the nomadic fashion that is mostly connected with the traditional motifs and outdoor cultural patterns. Like hawaian inspired prints and paisleys.

Recommended Designer- Emporio Armani

Emporio Armani continues to lead the menswear narrative by reinterpreting traditional aesthetics through a contemporary lens. In recent seasons, the brand has championed the resurgence of artisanal elements—most notably fringed detailing and rich jacquard textiles. These tactile, heritage-inspired features are gaining momentum, and all indicators point to their heightened prominence in the Autumn/Winter 2027/28 season, especially among consumers seeking depth, texture, and cultural resonance in modern tailoring.<div><br></div><div><br></div><div><br></div><div><br></div><div><br></div><div><br></div><div><br></div><div><br></div><div><br></div><div><br></div>

Key Details

Key design elements such as fringes and tassels placed along the sleeves, lapels, and selvage areas of blazers—rendered in traditional patterns—highlight a growing hybrid aesthetic. This fusion of heritage craftsmanship with contemporary tailoring reflects a modern reinterpretation of cultural identity, resonating strongly with consumers seeking both nostalgia and novelty.

Embroidered with strong handmade texture using thick thread, mainly focusing on natural themes such as crops, plants, and flowers. Through techniques such as chain embroidery and texture filling, rich layers and three-dimensional effects are presented, giving people a primitive and rustic visual enjoyment.

Coarse Embroidery

By using barely-there knitting, a piece of sweater with handmade touch is created, which not only increases the breathability of the clothing, but also achieves contrasting weaving effects according to different pattern shapes, making it very suitable for wearing in spring and summer seasons.

High quality materials such as cotton poplin, creased washed linen, and linen slub yarn are selected to ensure that the product has good dryness and breathability. The cotton-linen blend fabric combined with its unique micro wrinkled texture not only enhances wearing comfort, but also facilitates daily maintenance.

Natural Cotton-linen

Incorporating design concepts such as hollow knitting techniques, color blocked collar treatment, and geometric layout, we create loose and comfortable cardigans with a strong folk style.

Key Item- Safari Blazer

Key Item- Blazer as a Jacket

For the S/S 2027/28 season, hybridization continues to define menswear evolution. Blazers infused with sporty attributes—like drawstrings, stretch panels, and technical zippers—cater to the needs of active, performance-driven consumers who balance outdoor mobility with a polished, professional aesthetic. The integration of nylon or performance fabrics into traditional suiting textiles redefines the blazer as a sport-luxe essential, ideal for on-the-go professionals seeking both comfort and versatility.<div><br></div>

Visual Merchandising

For the target customer group seeking relaxation and leisure experiences, this plan is committed to creating a retail environment full of natural atmosphere and cultural charm. Firstly, in terms of color selection, the main colors used are earthy tones (such as beige, light brown, etc.), supplemented by varying shades of blue to simulate the peaceful beauty of the ocean or sky, making people feel as if they are in a relaxed and comfortable vacation destination. The design without a main light and the distributed soft light source setting effectively avoid the glare problem that traditional lighting may bring, creating a more comfortable and pleasant lighting environment.In terms of interior decoration, a large number of broad-leaved plants are introduced as embellishments, which not only beautify the space but also purify the air, enhancing customers' perception of the theme of "returning to nature". In addition, handmade products, woven fabrics, and ceramic vessels with ethnic characteristics are widely used in various corners, which not only reflect the craftsmanship of craftsmen, but also convey a strong cultural heritage. It is worth mentioning that all hanging poles are made of natural color materials, which ensures consistency with the overall decoration style and facilitates flexible adjustment of product display methods.

T R E N D S U M M A R Y

NOMADICA

Leisure time

Vacation Blazers

The modern folk vacation style is deeply rooted in diverse cultural backgrounds such as cities, leisure vacations, mountain folk customs, and seaside islands. It not only provides a visual enjoyment, but also reflects a profound exploration of cross-cultural communication and modern lifestyles.

The modern folk vacation style is deeply rooted in diverse cultural backgrounds such as cities, leisure vacations, mountain folk customs, and seaside islands. It not only provides a visual enjoyment, but also reflects a profound exploration of cross-cultural communication and modern lifestyles.

The modern folk vacation style is deeply rooted in diverse cultural backgrounds such as cities, leisure vacations, mountain folk customs, and seaside islands. It not only provides a visual enjoyment, but also reflects a profound exploration of cross-cultural communication and modern lifestyles.