The Identity mega trend focuses on the consumers desire for finding the peace in the past life memories. Retro romance, men's vintage club and vintage camping is the growing desire of men's looking to find the escape from the current global chaotic condition.
Our A/W 2026/27 color palette is an ode to neutral luxury and vintage nostalgia, reflecting the growing cultural sentiment of identity preservation. As consumers seek deeper connections to their heritage, fashion embraces earthy, memory-evoking hues that transport us to the past while maintaining contemporary relevance.
For men with diverse personalities and a refined, mature sensibility, Pantone Port Royale and Laurel Oak emerge as the season’s defining shades—rich, grounded, and effortlessly sophisticated. These deep, nature-inspired tones offer a timeless elegance that aligns with the evolving mindset of today’s modern gentleman.
For the youthful menswear segment, Orange Rust introduces an energetic contrast, pairing seamlessly with neutral tones to create a fresh, contemporary aesthetic that balances vibrancy with understated refinement.
This season’s palette is a seamless blend of heritage and modernity, capturing the essence of a world rediscovering its lost identity through color and design.
Color Palette
PANTONE
18-1447 TCX
Orange Rust
PANTONE
16-1632 TCX
Shell Pink
Key Color 1- ENGLISH GENTLEMAN
PANTONE
19-1337 TCX
Fired Brick
PANTONE
19-1627 TCX
Port Royale
Color 1 Application- PANTONE 19-1627 TCX Port Roya
Rich, classical wood tones take center stage in this season’s palette, offering a refined and timeless aesthetic. These deep, sophisticated hues exude understated elegance, making them ideal for men's business suits and knitwear. Perfectly aligning with the shift in seasonal dressing, they bring a sense of warmth and structure to contemporary officewear.
