FOLK NOMADISM

AW 2026/27

MEGA TREND

FASHION FORECAST

The pursuit of harmonious coexistence with nature, using natural materials for fabrics and eco-friendly printing and dyeing processes, integrating the free spirit of nomadic culture with rich and diverse ethnic characteristics, has shaped a new design concept - anti urbanization nomadism. It not only conveys the green vision of sustainable development, but also deeply reflects contemporary people's profound reflection and innovative exploration of living, work, and lifestyle.The intersection of anti urbanization and nomadic concepts leads us away from the noisy urban jungle and into a more peaceful, dynamic, and ecologically sustainable way of life. This new way of life that integrates nature, freedom, and sustainability not only satisfies people's aspirations for a better life, but also promotes the development of society towards a more harmonious and balanced direction, becoming an important bridge connecting individuals with nature, culture, and innovation.

THEME CONCEPT

INSPIRATION DRIVER

CONSUMER INSIGHT

LIFESTYLE

VISUAL MERCHANDISING

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Trend concept:Returning to nature, using natural materials and fabrics or printing and dyeing methods, combined with nomadic style liberalism and ethnic elements, to convey the concept of sustainable development and environmental protection. It reflects people's new thinking about living, working, and lifestyle. The concept of anti urbanization nomadism advocates escaping from busy cities, embracing more natural, flexible, and sustainable lifestyles, and enjoying more free and diverse living scenarios. Trend pattern: Natural plants, folk customs, cultural elements, desert landscapes Trend style: Wilderness pastoral songs, Tibetan civilization, artistic wandering

To the Wonder

The popularity of the mini drama 'To the Wonder' has once again ignited the public's enthusiasm for tourism in the Altay region of Xinjiang Uygur Autonomous Region. The broadcast of this drama not only significantly increased the popularity of Altay region on major search platforms, but also promoted the vigorous development of the tourism industry.

KOLON SPORT collaborates with Seven, the manager of SLAB TOWN and a close friend of the brand's lifestyle, to trace the origin of coffee and explore the good culture of Yunnan. To pay tribute to nature, KOLON SPORT has gathered friends who also love outdoor culture and coffee. At KOLON 1973, the brand cultural center of Shangshengxinsuo, this nomadic camping recorded through the lens will be presented in the form of a video exhibition, allowing them to deeply touch every inch of vitality in Yunnan coffee plantations outdoors.

Ambassador Ding Zhen, in late spring, walked into Dali, Yunnan and, under the leadership of intangible cultural heritage inheritor Duan Yinkai, deeply experienced the Bai ethnic tie dyeing craft.

The inspiration for this grand show comes from the Tibetan culture of Golog Tibetan Autonomous Prefecture in Qinghai Province. Designer Jean Song incorporated the beautiful scenery of Donggecuona Lake and Tibetan yak culture into the entire series.

Folk Outdoor Wild nomadism Artistic wandering Regional culture Traditional handicrafts Pursuing the Origin Sense of responsibility and national pride

CONSUMER PURPOSE

PRODUCT

CONSUMER VALUES

Solitude, love for nature and solitude, Sustainability

Outdoor Inspired, Playful pockets, Ethnic patterns, nature sources materials

The anti urbanization nomadic clothing style is not only a fashionable choice, but also a reflection of one's attitude towards life. It encourages us to slow down, detach ourselves from the hustle and bustle of urban life, and reconnect with nature and our true selves. It records the beauty of nature, the profoundness of Tibetan culture, and the free soul of artistic wanderers. They not only bring visual impact, but also provide spiritual comfort. Whether strolling on the streets of the city or wandering on vast grasslands, anti urbanization nomadic clothing can make the wearer feel a unique sense of freedom and comfort, as if they are a part of nature, breathing and growing freely. The anti urbanization nomadic clothing style aims to lead an art of life, a return to simplicity attitude towards life.

Encourage people to rebuild their connection with nature by integrating natural and fashion elements to create experiences of harmonious coexistence with nature. It blends vast grasslands, melodious pastoral sentiments, and modern aesthetics. Under this concept, the design tends to use warm and rustic colors such as lemongrass green, flame orange, sky blue, etc., creating an outdoor style that is both retro and fashionable. On the pattern, complex floral and animal textures, as well as traditional ethnic totems, can be used to reinterpret through modern techniques, showcasing a state of escape from the city and longing for nature.

The inspiration for the Natural Mysteries series comes from the rich gifts of nature, featuring plant flowers, rock textures, and dynamic animal forms, cleverly incorporating tie dye art to give each piece a unique ecological aesthetic. The selection of bright outdoor colors not only captures the lively vitality of nature, but also awakens the wearer's desire to explore the unknown.

Known for its folk style represented by South2 West8, the patterns in its design are deeply influenced by traditional craftsmanship and the spirit of natural exploration. Traditional ethnic totems, through retro and elegant color schemes such as deep blue, bright red, warm brown, etc., combined with earthy tones, showcase both retro and modern outdoor fashion. Durable cotton, linen, and functional materials are often used on fabrics, combined with exquisite embroidery and printing techniques.

Local ethnic motifs are highlighted in key details of clothing through delicate stitching techniques: subtle decorations on the cuffs, delicate outlines on the placket, clever transitions at the hem, and finishing touches on the collar and sweatshirt straps, perfectly blending the essence of ancient culture with modern outdoor fashion.

Localized Motifs

Using high-quality fabrics such as polar fleece and fleece as the core, create a rough appearance design. On this basis, cleverly incorporating distinctive local folk motifs as the finishing touch not only adds visual layers and cultural charm, but also makes every piece of clothing contain a story, becoming a warm bond between the wearer and the vast nature and profound national culture.

A waterproof jacket designed for outdoor exploration, combining camouflage and paisley patterns, with three-dimensional large pockets and splicing technology, which is both windproof and waterproof, and fashionable, meeting the needs of exploration and enhancing the outdoor experience. The overall design takes into account the special needs of outdoor sports and personalized expression.

UPPERVOID was founded in 2020 and is an outdoor functional clothing brand that focuses on fabrics and craftsmanship. Compared with traditional outdoor brands, we create fashionable, professional, and versatile outdoor products through more localized and youthful designs. Strive to help new outdoor enthusiasts experience the adventures, primitiveness, and tranquility that nature and the outdoors offer to humanity.

Repsycle Trekking is an outdoor lifestyle brand with sustainability as its core cornerstone, focusing on nomadic travel and long-distance hiking. The brand is committed to developing high-performance products to make travel and hiking more enjoyable. Advocate a lifestyle of "spontaneous wandering", focus on individual independent exploration, oppose negative "tourism", and complete the journey beyond the self world in a "naked" way.

This theme contains profound cultural heritage and mystery, emphasizing the modern interpretation of the unique religion, art and lifestyle. Using distinctive colors with Tibetan characteristics, such as plateau red, temple gold, snow capped mountains white, and barley green, these colors not only reflect the natural scenery of Tibet, but also symbolize the spirit and sanctity. Emphasize the use of natural materials such as yak wool, wool, and hand woven fabrics, combined with fine hand embroidery and weaving techniques, to convey the warmth of handmade craftsmanship and cultural heritage.

Tibetan yak wool, originating from rare resources in high-altitude areas, is highly praised for its unique warmth retention and excellent breathability. This fiber is softer, lighter, and has higher toughness than ordinary wool, making it an ideal material for making high-end clothing. In Tibetan clothing design, yak wool is often used to make warm shawls, jackets, knitwear, etc. Its natural colors (such as beige, gray, brown) can perfectly match the color aesthetics of Tibetan clothing.

Using traditional hand weaving techniques, the heavy-gauged stitches and irregular textures showcase the charm of primitive simplicity. Using natural materials such as yak hair and wool, paired with deep blue, red, green, and earthy colors, and embellished with gold and silver threads, it retains ethnic characteristics while maintaining a sense of fashion. The pattern integrates natural totems, rich in deep cultural meanings, conveying blessings and respect for life.

Fur is commonly used to decorate the edges of pastoral clothing, such as collars, cuffs, and hoods. This not only represents a direct use of local natural resources, but also symbolizes reverence for animals and gratitude for their protection for humans. In modern design, designers achieve the unity of warmth and fashion beauty through clever layout, such as adding fur to areas prone to cold. The use of color and texture contrast makes the overall shape more diverse and varied.

Variegated tweed fabric is known for its rich color variations and unique textures, which can capture the subtle interaction between light and shadow. To enhance the warmth and comfort of clothing, fleece treatment can be applied to the interior or specific areas of the overcoat. Incorporating gradient color art into the design of coats, one can choose color treatments that gradually transition from the shoulders to the hem or from the center to both sides. This design inspiration comes from the natural gradient of the Tibetan sky and mountains, which not only reflects the magnificent scenery of nature, but also gives the clothing a dynamic visual effect.

NORLHA, a lifestyle brand from the Qinghai Tibet Plateau, was established in Renduoma Village in 2007. The brand focuses on the pure handmade weaving of yak wool, designing and producing handmade fabrics such as scarves, shawls, clothing, and household items, and is known as China's Loro Piana. In 2023, Nole established its first workshop experience hall in the workshop of Rentoma Village to entertain Nole friends from all over the world.

Mordecai is an emerging men's clothing brand recently launched by designer Ludovico Bruno. The brand is renowned for its unique design philosophy and exquisite craftsmanship. The brand pays attention to details and pursues a simple yet fashionable design style, aiming to provide consumers with high-quality men's clothing products.

This trend combines the free and unrestrained artistic temperament with the carefree style of wanderers, emphasizing individual expression and material mixing to create a practical and story filled dressing style. Encourage multi-level matching and prefer natural materials such as coarse wool, denim, and leather, which themselves carry traces of time and a wandering charm. In terms of color, it tends to be composed and rich in depth, such as earthy colors, occasionally embellished with vivid colors or patterns, such as abstract art prints and ethnic totems, to increase visual focus and reflect the passion and unrestrained spirit of artistic wanderers.

The inspiration comes from the natural and cultural elements of the desert, such as cactus patterns, tribal totems, abstract lines of desert flora and fauna, and even geometric shapes of the starry sky and sand dunes. It is presented through embroidery, printing, or hand drawing to enhance the artistic and storytelling of the clothing.

The psychedelic silhouette pattern is designed with animals, characters, and plants as the core, and is subtly displayed in shades of black and gray through printing, pasting, and other design techniques.

Artistic vintage letter patterns are a way of combining retro aesthetics with modern design language, using techniques such as screen printing, heat transfer printing, or hand drawing to simulate time marks and give the pattern a sense of history and storytelling through techniques such as stone washing, bleaching, and edge abrasion. Adopting retro color tones, simulating the natural fading effect caused by sunlight exposure or long-term wear and tear.

The inspiration comes from the rich color changes displayed by desert gravel under sunlight, ranging from light gold to dark brown, and even incorporating a touch of sunset purple red. Through gradient technology, these colors are naturally transitioned, presenting a unique beauty that has gone through wind and frost. Simultaneously utilizing a special washing process to simulate the effect of gravel wear, adding layers and texture to the clothing.

Choose leather with natural textures, such as tanned cowhide or sheepskin that presents a rustic texture after being exposed to wind and sun. They are not only wear-resistant and drought resistant, but also gradually develop unique patterns and colors over time, just like the ever-changing terrain in the desert. During processing, slight aging or adding manual scratches can be done to mimic the natural wear and tear of desert exploration and enhance the sense of storytelling.

By breaking the symmetry of traditional clothing structures and using irregular cutting and splicing techniques, we create seemingly casual but carefully designed patterns. Deeply explored the combination of free deconstruction of clothing structure and the spirit of wandering art.

Using natural textured fabrics such as linen, pure cotton, or recycled fibers, these materials are breathable and comfortable, with a natural sense of wrinkles. They match the wandering style with casual patterns of desert, mountains, maps, and other wandering themes, or abstract artistic graffiti, showcasing the spirit of wandering exploration. Gradient or tie dye effects can also be used to add an artistic touch.

Near4Rest is a creative organization with multi-level cultural carriers, divided into fashion, music, art, and public welfare. In this season's design, near4Rest continues to use multi-level culture as a creative source, bringing surprising fashion items. The brand has deeply explored the original beauty of Xizang, and integrated the magnificent scenery, ancient cultural traditions and the free spirit of nomadic life into the design.

PERSONSOUL* S/S 2024 campaign is set against the backdrop of vast deserts, with Gobi, sand, debris, and more mysterious and spectacular scenes, creating a unique aesthetic of apocalyptic wasteland. Inspired by traditional Chinese elements such as auspicious clouds, auspiciousness, and dragons, this unique combination brings a strong cultural heritage and artistic atmosphere.

Adopting an open layout, simulating vast grasslands or desert landscapes, using wooden or stone flooring to simulate natural ground, the central area can be set as a "campsite" themed rest area, equipped with leather or woven seats and carpets, adding a warm feeling to nomadic life. Using warm toned lighting to imitate the afterglow of the sunset, combined with local spotlights to highlight the characteristics of the product, creating a mysterious and peaceful atmosphere at dusk. Consider hanging a few vintage oil lamps or modern style chandeliers to add a collision of nomadic and modern design aesthetics.

Trend Summary

Taking nomadism as the theme entry point, absorbing the traditional clothing characteristics of local nomadic ethnic groups and minority culture, adding cultural charm. The emphasis is on showcasing the current attitude of young people towards pursuing freedom and respecting nature in their daily lives.

The inheritance of local ethnic culture is reflected in clothing, which pays tribute to traditional beauty. Patterns often contain profound cultural significance and blessings. Modernizing their design can preserve their original charm while also aligning with contemporary aesthetics.

The regional fabric materials represented by yak wool have become rare materials in the fields of high-end fashion and sustainable fashion due to their unique warm characteristics and scarcity.