2023/24 Footwear trends are expected to be quite playful, childlike design aesthetics, hippy influences, and summer-like bright hues will be commercially a great success due to post-pandemic change in consumer values.
People in the present circumstances are passing through the multiple transformations pushing them to modify the way we used to live and roam. Consumer's new and unique values are emerging while the social and lifestyle system is quite different compared to two years back what we used to see and live in.
The present condition has multiple future consequences, demands to resist the situation and provide the solutions to help live the changes.
In our report, our focus is on the consumer's lifestyle demands and the aesthetic needs that are the outcome of the consumers emerging choices in daily living for comfort, playfulness, and the impact on emotional desires.
For the footwear textures, colors, and design, the consumer seeks radiant tones and celebrates aesthetics that make the footwear design quite glamorous, and ready for the party.
Key footwear colors
Vibrant and festive hues that lift the consumer mood at present are the most rudimentary characteristics of the colors consumers would love to wear and flaunt after the pandemic.
Neonish and hot pink, green, red, and vibrant blue tones will be relished when applied on a white and black base!
Prints- colorful camouflage patterns, Summer Stripes, digital virtual patterns.
Design aesthetics—Fringes, Transparencies, quilt, slouchy, and lightweight indoor-outdoor aesthetic. Padded surfaces seek products that add physical and emotional comfort.
Materials- biodegradable and bio-based waterproof coatings and apply on recycled nylon, or responsibly sourced leathers to increase functionality sustainably.
Seasonal 2022 footwear Direction-
- Catwalk S/S 2022 major footwear direction focuses on comfort and joy as a key motive. Colors are a mostly bright and joyful mix for sleepers and sneakers as seen in MSGM, Givenchy, and Lacoste's Footwear.
- Collina Strada brings nomadic influence to their sneakers that include fringes details for the euphoria-seeking sentiments.
- Braided straps, colorful knitting, and open stitching on sneakers and slippers bring a joyful hippy spirit.
- Sandals get updated to the flat, cushioned platform sole from medium height to a little more elevated versions. Overall, the catwalk trend dominated for comfort and carefree directions.
- Sneakers have become more experimental and colorful, with chunky-soled platform styles becoming the easiest and most comfortable look.
- Chunky soles and athletic-leaning touches like Velcro straps, neoprene fabrics, and cut-out designs make these sandals an ultra-cool addition to your wardrobe.
6 Consumer insights for the footwear Industry
According to our 2022/23 consumer analysis, we have observed six incremental changes in consumers' lifestyles that will define the footwear demands, especially in the sportswear category as we are discussing below.