Festive Life- Consumer Trend 2022/23

Consumers are seeking sources of joy as the continuing pandemic and other local and global crises—from political unrest to environmental threats—have caused them anxiety and stress. Following the pandemic, many may be feeling a kind of ‘survivor’s guilt’; as a result, consumers need to allow themselves to feel much needed joy and happiness.
Digital technology has become a common way for many to find entertainment, but consumers are looking for fun and playfulness in all areas of life. They have a new sense of appreciation for finding joy in everyday things and being at the moment.