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How does F-TREND’s trend Insight apply to my market?

The biggest question we ask at F-trend: “Is this trend right for your brand, given your brand culture and targetted consumer?”. If yes, you need to know the right when to act on it.

WHAT IS TRENDSIGHT

F-trend works with you to discover your brand's next growth opportunity by the use of our expertise of our trend team, our matchless future insight on upcoming trends and our in-house data analytics.

We help you stay relevant to now by understanding what trends mean for you, when and how to act on them.

Whatever industry you work in, you need to look through the lens of future to ensure your brand stays relevant in the next 5 years. In order to achieve this, it is key to know the early insights into changes in consumer's behaviors, attitudes, and beliefs, as well as any shifts in culture, economy, and technology, are key.

These changes are spotted through macro trends. We asses them in what we eat, where we live and how we connect with each other. And whether we’re aware of it or not, they dictate the products consumers want and the services they crave. Connecting the various trends among future macro trends is a key skill to master to spot your brand's next growth opportunity.

OUR PROCESS

Creative and innovation workshops:

Creative and innovation workshops:

We are often asked to deliver these workshops to inspire your team and develop their creative thinking. We take trends and big data alongside your brief to co-create alternative solutions together.

CONSUMER TREND AND FORECAST

CONSUMER TREND AND FORECAST

It is all about your consumer, yet many brands start with their product or category. Alternatively, other businesses struggle to align their teams around their consumer needs and dreams. We can bring your consumer to life and ensure all your teams know who they are, what they want and fall in love with them.

TAILORED TREND DIRECTIONS AND REPORTS

TAILORED TREND DIRECTIONS AND REPORTS

Whether you are targetting a new market or restructuring your business, we can create an ad-hoc trend report or deliver an in-house presentation for your market. You can rely on our expert. Whether you are targetting a new market or restructuring your business, we can create an ad-hoc trend report or deliver an in-house presentation for your market. You can rely on our expert

RETAIL DIRECTION AND OPPORTUNITIES

RETAIL DIRECTION AND OPPORTUNITIES

Identify a new market or inspire your design and marketing teams with an itinerary custom-made for your needs.

TREND TRANSLATION INTO PRODUCT

TREND TRANSLATION INTO PRODUCT

Build a solid understanding of how global trends translate locally applying brand and market filters to create commercially viable products through these 1 to 5-day workshops.

RETAINED CONSULTANCIES

RETAINED CONSULTANCIES

Have the F-trend TRENDSIGHT team members as an extension of your team. Involve them in your design and marketing processes, involve them in your executive meetings to spark your best thinking or obtain research about your most pressing issues.

RETAIL TREND WITH CREATIVE INTELLIGENCe

F-trend tracks the retail trends that are important to understanding your business, we help you to understand your market, customers, product direction

Consumer Identification

Analyze your consumers, through of marketing intelligence  Learn the buying behaviors, preferences and how they evolve.

Seasonal Updates

Seasonal updates on what trends your target consumer will be buying into next the seasonal mood

Campaign Concept

Learn how to target your market, the campaign strategy, and planning.

Communication Direction

Communicate, understand, Get evolved and learn more about your consumers.

TALK TO US

How does F-TREND’s trend Insight apply to my market?

 F-TREND macro trend give gives you an understanding of how the environment surrounding your brand will change in the next two to five years. But what does it mean for your business? How can you prepare for it and when should you adopt or adapt these trends?

WE ARE ALL ABOUT FINDING THE RIGHT ANSWER

How does my marketing strategy need to evolve to capture the attention of Gen Z?

The most successful brands in the world are consumer-centric. With early insights into shifts in consumer behaviors and attitudes from all over the world, we are able to give you global macro trends as well as local nuances. We work with brands to further understand their core audience, grow into new ones and support you to have your internal teams to ruthlessly focus around their needs and worlds. 

Who are the key players in the athleisure/sportswear market?

With our network of trend professionals across the world, we are able to accurately spot shifts in trends across technology, culture, arts and, of course, consumers. By connecting different macro trends together, we are able to spot emerging new markets and categories as well as new players popping up. We know what your existing, new, unexpected competitors and partners look like. 

What does my target consumers look like now and in 5 years?

With access to F-TREND predictions at five years and retail and consumer perception data today, we are able to work with you to understand what this means for your target consumer.

I want to enter the Indian market, what are the key consumer behaviors I need to know?

When you subscribe F-TREND, you get an understanding of global shifts and local knowledge. Our global Trend experts come from a variety of different cultures and backgrounds and all have a truly internal experience.

F-trend analyzes the NEXT big thing- The future macro trends but filter them through your brand and ambitions.

HOW WE HELP YOU

Co-create solutions:

We know one size doesn’t fit all, which is why we develop the new strategy, product and innovation solutions with you.

Review and revise your brief:

We would love to listen to your problem and plans. We start with you and your challenge or vision. 

Start with future trends:

Macro trends across industries at 2, 5 and 10 years are the starting point to build the context of our work together. Substantial trend shifts in consumers, technology, culture, design, and retail will change your playing field. 

Analyze your market and context:

Zooming in the market in terms of consumer you want to serve gives you an understanding of potential new and future growth opportunities. 

Validating through our expert network:

We combine the diverse industry knowledge to validate the trend to help you identify the trends that are most meaningful to you.

Supplement with big data:

Alongside insights into key trends, we rely on our retail, product, and consumer big data today.

 

 

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