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clongerie- Lingerie as the clothing

clongerie- Lingerie as the clothing

clongerie- Lingerie as the clothing

“People increasingly want to subtly show off their lingerie it’s not showing up for work in a pencil skirt and a bra; it’s about giving a hint of something.”

The bestselling bras at Agent Provocateur: Annoushka (£160), a halter-neck-style in delicate lace; the Jet (£110), which criss-crosses the décolletage; and the tulle and silk Demelza (£125). Prim and proper they are not, but each bra is designed to give just a hint of what lies beneath when fully clothed.

The trend has even crossed over to the high street. “Outerwear and lingerie will intertwine further next season,” says Soozie Jenkinson, head of lingerie design at Marks and Spencer. “Clothing trends on the catwalks for spring will demand a variety of lingerie solutions.”
This, she says, ranges from “look at me” items such as longline bralets and camisoles to skin-tone pieces designed to do a disappearing act under sheer fabric.

 

Bralettes - emerges as the new category

Bralettes - emerges as the new category

Bralettes - emerges as the new category

Bralettes - emerges as the new category

Celebrities spotted putting bra tops or bralettes started to create new social trend, inspiring millions of women. The bralettes trend caused the Victoria secret to start new pad less bra to come up with the consumer's demand of new category.

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