S/S 2025/26 Print/Pattern Trend Forecast- Wilderness

Humans, originally born in the wild, have steadily transitioned into urban environments of their own making. Despite this shift, their yearning to explore the wilderness has not waned; in fact, it has intensified. Throughout history, the dynamic between humans and the natural world has evolved—from resisting its challenges to mastering and beautifying it.

The natural environment remains intricately linked to human life and our collective future. It is imperative to explore ways in which nature can be harnessed to enhance human habitats, fostering a harmonious coexistence that embodies the essence of freedom. Much like art, fashion is characterized by its fluidity and sustainability.

Now is the moment to celebrate and incorporate diverse and rich artistic and cultural heritages, merging them with our environments. This integration with nature has always been a fundamental aspiration in human creativity.