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The surge in sports enthusiasm, coupled with the widespread adoption of fitness across the nation, and the evolution of professional fitness, are all being propelled forward by the advancement of the Internet and digital technology. This advancement is steering the fitness industry towards intelligence, personalization, and diversification. Technology now stands as a cornerstone, driving the growth of this industry. With the integration of cutting-edge technologies such as artificial intelligence, big data, and virtual reality, the sports and fitness sector is undergoing a profound digital transformation. By harnessing intelligent devices and emerging technologies, users are poised to enjoy enhanced fitness experiences and support, while simultaneously opening up new avenues for business opportunities and innovation within the fitness industry.