Date: 08/07/2017 - 16:59 in

The excitement is building up as we come closer to Lakme Fashion Week. The India's coveted designer Anavila to showcase her Lakme fashion week Autumn winter 2017 collection at the St. Regis, on Thursday, 17th August at 9:30 PM, Mumbai. The designer is known for her simplistic sarees made of mostly organic cotton and linen as the key fabrics. This season she decides to go little off the track and bring the black as the key hue for her upcoming collection named as "Blur"

This season Anavila will be closing Sustainable Fashion Day with her unique collection 'Blur' that explores black in new light.  Blur | Anavila | Autumn Winter'17 Known for understated designs in subtle colours, Anavila makes a bold move with the focus on black for the very first time.

Anavila-blur
Anavila-blur

The unmatched intrigue of black, a colour that invokes fierce emotions of strength, power and often manifests the unknown and mysterious, intensifies the reactions to it. In the design and fashion realm, black represents a unique form and probably is the only colour or the lack of it, that connects to the universe like no other.

The collection continues to exude a sense of crisp formality. Blur re-looks at black in a whole new dimension with fluid softness, intense beauty, deep love and delicacy. Anavila's refreshed approach romanticizes black to blur its stark intensity. We look forward to see you at Anavila's show 

About Lakme fashion show

Lakmé Fashion Week is jointly organized by Lakmé, the number one cosmetics and beauty services brand in India and IMG Reliance Ltd., leader in sports, fashion and entertainment marketing and management.

Lakmé Fashion Week has been conceived and created with a vision to "Redefine the future of fashion and integrate India into the global fashion world." Lakmé Fashion Week is organized twice every year.

 

Dhruva Tripathi

I do write on consumer trend and lifestyle changes

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