Report Content
Key Macro Trends:
Unreal: Transform your designs by captivating all five senses. Our trend forecast embarks on an in-depth exploration of multisensory fashion, revealing how to craft pieces that provide a lavish, immersive experience through pioneering textures, vibrant colors, and intricate patterns.
Transformed Masculinity: Emerging consumers are redefining masculinity, driven by a burgeoning eagerness to experiment with styles that diverge from conventional male fashion ideals.
Rebel Academia: This theme resonates with the youth market, particularly college students poised to enter the world. They embody a blend of self-absorption and extroversion, navigating their identity as they transition into adulthood.
Retro Town: This theme taps into a deep sense of nostalgia for the vibrant fashion of the 1980s and 1990s. The trend revives the exuberance of club culture and desert escapades, celebrating the unique aesthetic of desert botanicals.
Neo Urbanism: This trend speaks to Generation Z, who thrive on street culture and are eager to embrace innovative concepts while dismantling existing stereotypes. For them, fashion serves as a powerful expression of their beliefs and emotions.
Intellectual Elite - This trend seamlessly connects adult consumers with their profound yearning for a sophisticated yet modern reinterpretation of classic styles. Targeting a demographic that includes both adults and Millennials, the essence of luxury serves as the cornerstone of their aspirations.
Natural Soul - This macro trend beautifully intertwines the ethereal with the terrestrial, grounded in sustainability and our innate surroundings. It fosters a sense of healing and well-being, emphasizing strong ties with nature that resonate deeply within us.
Pristine Spaces - This theme resonates with consumers pursuing an idealized version of life, appealing to Gen-Z, Millennials, and late Baby Boomers alike. Essential elements for this group include minimalist fashion, clean lines, and soft, muted colors that embody tranquility.
Tranquil Destination - There is a burgeoning desire among consumers for destinations that prioritize serenity over adventure. This trend, particularly relevant for Gen-Z and Millennials, champions relaxation and restorative experiences over typical high-energy activities.
What's Inside:
- In-Depth Analysis: Comprehensive overviews of each macro trend with expert insights and future forecasts, providing you with the knowledge to innovate and lead.
- Visual Inspiration: High-quality images, and mood boards designed to spark creativity and guide your design process.
- Innovative Print and Pattern Usage: Suggestions for print direction and their applications, helping you incorporate cutting-edge design into your collections.
- Design Inspirations: Curated selection of standout pieces from leading designers, showcasing the pinnacle of style innovation and offering concrete examples in your creations.
- Trend Implementation: Practical strategies on how to seamlessly integrate these trends into your collections, ensuring your brand remains at the forefront of fashion.
Our Men's Spring Summer 2026/27 knitwear Forecast is more than a guide - it's a strategic resource for fashion brands and designers committed to innovation and excellence.
The perfect resource to inspire and inform your journey through the season's most compelling trends, this comprehensive tool provides the inspiration and insights needed to create collections that captivate and inspire.
