Alaia London- Retail Trend mapping

Buying & Merchandising


F-TREND offers the first to combine high-end technology with the human ability to meet the needs of leading organizations across the industry. Our global team of top industry experts and in-house big data analytics platform support job roles across the business. We help the most creative and innovative businesses deliver the right product at the right time in the right place.

Buying and Merchandising

How do we help?

With our team of trend experts and data scientists globally, we help our customers make confident, well-informed buying decisions.

– Understand your market and product position with analysis of competitor brands and retailers.
– The gain insight you can trust with early views on future trends.
– Save time to trawl through excessive content with reports that outline the exact key items you need.
– Build your range with confidence and access the data to back it up.
– Track best sellers, re-stocks and mark-downs.
– Support your buying decisions with trade show reporting from around the world and across all categories.
– Make your buying trips more efficient with our city guides and trip planning tools.

Buyers and Merchandising

Industry Specific Features

Our subscription services and analytic products include in-depth reporting and data on the following:
 Buyers’ Briefings: The key messages & looks, fabric & details, colors & prints for the season.
– Buyers’ Picks: Discover what trends and collections top buyers from around the world are focusing on for the season.
 Brands To Watch: The season’s newest and most exciting brands across product categories including Accessories, Footwear, Intimates, Cut & Sew, Denim, Prints & Graphics, Active and more.
 Consumer Attitudes: Insight into consumer groups and their shopping behaviors, segmented by region and demographics.
 Future Retail Trends: Forward-looking trends that are shaping the marketplace.
– Category Merchandising: In-store design trend analysis and inspiration, across all product categories and regions.
– Trade Shows Coverage, analysis, and images from major industry trade shows, across all product categories including Accessories, Footwear, Apparel, Active, Denim, Materials, Prints & Graphics, Packaging, VM and more.

We also offer custom advisory services to help you understand and apply these trends to your business.