Consumer Insight

We define what's the next big consumer trend so you can make smarter decisions today to be ready for tomorrow. Our global trend forecasters and data scientists obsessively decode the future to provide the authoritative view of tomorrow. Our experts report on consumer attitudes segmented by generation and region; consumer forecasts predicting behaviors 2+ years ahead; and specific areas such as the future of travel, technology, automotive, and wellness.

CONSUMER ATTITUDE TO LIFESTYLE FORECAST

F-trend defines, decodes and translates the consumer attitude to the lifestyle forecast so that you can plan today for tomorrow's consumers. F-trends consumer forecast enables you 

  • FIND THE NEXT BIG THING 
  • LEARN MORE ABOUT HOW TO INNOVATE WHAT THE CURRENT CONSUMER ATTITUDE WILL LEAD TO NEXT PRODUCT 
  • BUILD PRODUCT THAT ALIGNS WITH CONSUMER'S BEHAVIOUR
  • ANALYSE THE CURRENT PRODUCT AND MAKE IT FUTURE PROOF
  • LEARN THE MISSING GAP BETWEEN CURRENT OFFERING VS ACTUAL DEMAND. 
  • PLAN YOUR MARKETING CAMPAIGN BASED ON CONSUMER'S CURRENT ATTITUDE