These 6 Mega trend will shape 2018 sportswear market
The current consumer's challenge is to build the work life and daily physical activity equilibrium- for such reasons the sportswear brands are now finding key opportunities from the consumers blurring demand where individuals are looking a product to help them in their work and activity.
The young women are now fusing yoga wear with their office as well, and deliberately we can see this is likely to change men's market.
Here are the 5 megatrends shaping up the future of activewear/sportswear market
1- work life balance
With the time when Men and women both are actively engaging themselves in gym and yoga Activity as well as is going for the job, activewear companies need to bring the balance to support such societal changes.This has given rise to new market constellations.
Sportswear manufacturers are now competing against the fashion companies. At the same time, trends are evolving more quickly but also are disappearing more quickly in some circumstances. The snowboard industry came to sense this some time ago.
The snowboarding firms had to fight against dramatic losses when even younger target groups once again became more interested in skiing/freeskiing. “The strongest trend in the winter sports sector is now going ski touring.
Bralettes or sports bra is now rising against the classical padded bra- which caused the Victoria secret brand a huge loss beginning from 2017.
2- Global traveler
Recent surveys show how the travel/tour industry is evolving like never before. The young consumers-specially Gen-Z look for to explore more this world.
Frisking from one place to another place now brings an opportunity to sportswear companies to invent fabrics that could help travelers to move their bodies freely via the use of stretch materials as well as capability to absorb sweat.
3- Yoga life
Today's consumers are more alert for what they eat and wear. This has risen the demand for internal and external bodily strength- that is why momentarily youths are very conscious about everything they eat and wear.
Because of the above changes current catwalk trends are moving in the direction where the silhouettes are either loose or body tight.
Digitization-Smartphones, smartwatches and rise of wearables
The smartphone is very personal apart from calling it is helping to track daily physical activities from heartbeat to body movement. These technological attitudes are motivating consumers to participate more from day to night, as the phone helps to analyze daily, weekly, and monthly progress acts as the virtual trainer.
This is the some of the most of the important emerging consumer trend with long-term and permanent effect. Sports companies like Nike, Adidas, and Reebok now attaching trackers into their shoes to track daily physical activity record.
Sustainability is becoming more and more important, especially for the younger generation.” Social and ecological aspects can be crucial for future competitive differentiation.
Younger classes of customers are also growing up with the topic of sustainability. Companies need to bear in mind that the consumers of the future will take these aspects for granted.
High physical activity
Hiking, skiing/freeskiing, is what the millennials exploring, that had risen to high activity performance materials as well rise in hiking shoe innovation to make it more skidproof.